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Humana Active Outlook® Walking Program Launches to Improve Senior Health through Physical Activity and Socialization

Walking program now available to seniors at 17 Humana Guidance Centers across the U.S. and online after pilot showed improved health outcomes

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Thursday, July 5, 2012 9:00 am EDT

Dateline:

LOUISVILLE, Ky.
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HUM
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"I love this pedometer; it has encouraged me to walk. Otherwise, I never used to walk in a park, and now just because I have the pedometer I go as often as I can. It’s a motivator."

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Medicare Advantage members and seniors in general now have a new option to improve their health and well-being through walking and socializing with the launch of the Humana Active Outlook® Walking Program. The walking program is free of charge and available through local Humana Guidance Centers in 17 markets across the U.S., as well as online.

Humana is gearing up the national walking program this month after the pilot program showed promising results. The six-month pilot, which began in November 2011, enrolled more than 1,000 seniors who took 173.5 million steps, walked 66,624 miles (equivalent to 2.5 laps around the earth at the equator) and burned nearly 3 million calories. Local Humana Guidance Centers will be holding walks and other events throughout the summer to encourage participant activity and recognize their efforts.

The walking program is currently available at Humana Guidance Centers in Chicago, IL.; Cincinnati, Cleveland and Columbus, Ohio; Dallas, TX.; Fort Lauderdale, FL.; Kansas City, MO.; Knoxville, TN; Las Vegas, NV.; Mesa, AZ.; Milwaukee, WI.; Minneapolis, MN.; Orlando, FL.; Peoria, IL.; and Tampa, FL. The program will be launched during the third quarter at new Humana Guidance Centers in Austin and San Antonio, TX.

Seniors are encouraged to join the walking groups, which meet at least once per week at the Guidance Centers, for instructor-led group walks and to learn proper walking and stretching techniques. Each participant will receive a free pedometer at signup to track their steps and calories burned. At the end of each outing, participants upload their steps at a Guidance Center computer kiosk, which tracks steps taken, distance and calories burned.

“The Humana Active Outlook Walking Program is another way for us to provide a meaningful service and engage face to face with seniors in communities where they live to improve their physical and mental health at the same time,” said Emily Allen, director of Consumer Experience for Humana. “We are inspired by the success of the pilot and encourage all of our members and seniors in general to take part in this free wellness program.”

The program aims to positively impact seniors’ health by motivating and engaging them to take action and improve their fitness level and mental outlook by walking. Each local walking program will include variety on the walks by taking the groups through different environments, such as local parks, sports complexes, malls and other accessible areas.

Many participants are reporting improved health outcomes – both physical and mental – from participating in the pilot walking program. One participant, over time, was able to participate in walks without her cane; another is encouraged by the pedometer to get moving outdoors more often; a former smoker increased her stamina, breathes easier and lost six pounds; and several participants who lost loved ones reported feeling better and less lonely after the group walks.

For a look at the Humana Active Outlook Walking Program, including testimonials from some of the participants, check out the short video on Humana’s YouTube channel: http://youtu.be/0e5c_PlvBrQ .

“I love this pedometer; it has encouraged me to walk. Otherwise, I never used to walk in a park, and now just because I have the pedometer I go as often as I can. It’s a motivator.” said Bernice Hager, a Humana member and walking program user from Zephryhills, FL.

To learn more about the program or to sign up, seniors can contact the Humana Active Outlook at 1-800-817-7413. Participants are invited to attend a “Walking Orientation” at their local Humana Guidance Center, meet the Walking Instructors and other participants, and pick up their pedometers.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading consumer-focused health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Website at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

Contact:

Humana Corporate Communications
Mitch Lubitz, 813-287-6180
mlubitz@humana.com
www.humana.com