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Humana Adds Award-Winning Emotional Well-Being Mobile App Stop, Breathe & Think to Wellness Rewards Program

Stop, Breathe & Think app will join Go365 TM wellness and rewards program to promote happier, healthier and well-rounded workplace

Category:

Wednesday, May 31, 2017 11:00 am EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"Addressing stress and anxiety is a critical and complementary part of any wellness journey"

LOUISVILLE, Ky.--(BUSINESS WIRE)--With depression as the leading cause of disability worldwide, prioritizing emotional health — as well as physical well-being — is critical as it can affect employee motivation, medical costs and overall well-being. To further promote peace of mind, Humana Inc. (NYSE: HUM) has announced the addition of the award-winning Stop, Breathe & Think mobile app to its Go365TM wellness and rewards program. This collaboration, which marks the first mindfulness partner for Go365, means participating employers can offer their employees a fun and personalized tool to promote overall physical and mental well-being.

The mission of Stop, Breathe & Think — a 2017 Webby’s People Voice Award winner for Best Health App — is to help the world find peace of mind anytime and anywhere. The app will leverage the Go365 platform to provide goals, incentives and tips to guide employees on their well-being journey. In addition to being incentivized for activities, like running or yearly flu shots, Go365 users will now be able to earn rewards for taking a few minutes to breathe, an action the developers believe will become as habitual as going for a 30-minute run.

“Addressing stress and anxiety is a critical and complementary part of any wellness journey,” said Julie Campistron, CEO and co-founder of Stop, Breathe & Think. “We’re proud to collaborate with a company that shares the belief that tools to influence healthy habits need to be fun, easy and rewarding. Integrating our app into Go365 allows us to plug into a proven incentive system and to bring our award-winning experience to the platform's growing audience.”

Promising research has found that a mindful approach may help ease the effects of stress, anxiety, and other negative emotions. Stop, Breathe & Think prompts users to input how they are feeling and then tailors short mindful activities to those emotions to help alleviate stress or anxiety. This personalization and responsiveness, combined with a lighthearted and friendly tone of voice, have proven to be effective in helping people adopt this new habit.

A study from the American Management Association states that 85 percent of companies believe mindfulness helps employees to control stress; additionally, 82 percent cite increased productivity.

“Humana is committed to improving emotional health because it is a key driver of overall well-being,” said Nate Kvamme, Vice President, Humana Wellness Solutions. “By encouraging mindfulness practice, in addition to physical health, employees can improve overall health and earn rewards for their health journey.”

Go365 is available through users’ smartphones, tablets or desktops. In addition to Stop, Breathe & Think, Go365 syncs with a multitude of apps and devices in fitness, nutrition, sleep, and health education.

About Stop, Breathe & Think

Stop, Breathe & Think's mission is to help the world find peace of mind anywhere. Its 5 star rated app, winner of the Webby People’s Voice Award for Health, is paving the way to everyday emotional wellness with customized content and activities based on user emotions. Co-Founded by Jamie Price and Julie Campistron, Stop, Breathe & Think has reached a large consumer appeal with over 2.6M organic downloads. Its personalized experience has been praised by users and the press and has allowed the team to collect a wealth of emotional data, with over 7 million emotional check-ins to date. Stop, Breathe & Think was born out of Tools for Peace (TFP), a non-profit dedicated to inspiring kindness and compassion in everyday life, teaching concrete skill development for at-risk youth and adults. 10% of Stop, Breathe & Think’s net sales work to fund TFP and help further this mission.

Download the App here: http://www.stopbreathethink.com.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases and conference calls
  • Calendar of events
  • Corporate Governance information

Multimedia Files:

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Contact:

Humana Corporate Communications
Ross McLerran, 210-617-1771
rmclerran@humana.com
or
Stop, Breathe & Think
Alex Leon, 424-204-9044
alex@autumncommunications.com