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Humana Amps Up Partnership with Rock ‘n’ Roll Marathon Series

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Tuesday, June 30, 2015 10:30 am EDT

Dateline:

SAN DIEGO

Public Company Information:

NYSE:
HUM
US4448591028
"The Rock ‘n’ Roll Series is a great concept that makes healthy things fun, and fun things healthy"

SAN DIEGO--(BUSINESS WIRE)--The Rock ‘n’ Roll Marathon Series today announced Humana Inc. (NYSE: HUM), a leading health and well-being company, as a series-wide partner and title sponsor of four running events – in Chicago (July 18-19, 2015), Virginia Beach, Va. (Sept. 5-6, 2015), San Antonio (Dec. 5-6, 2015) and New Orleans (Feb. 28, 2016) – as well as four new “Tune-Up for Rock ‘n’ Roll” 5K races this fall.

“Humana was an integral part of our race series last year and we are pleased to welcome them back to even more events, particularly since we share the same core values and commitment to living a healthy and active lifestyle,” said Molly Quinn, Senior Vice President of Sales, Rock ‘n’ Roll Marathon Series. “We look forward to further elevating the race weekend experience in several markets through our partnership with Humana.”

Humana is continually working to make it easier for people to achieve their best health by closing the gap between people and health care. To help bring this commitment to life, Humana looks for opportunities to support unique events like the Rock ‘n’ Roll Marathon Series, which takes something healthy and makes it entertaining and accessible for people of all ages and abilities. For more information, visit www.closethegap.humana.com.

“The Rock ‘n’ Roll Series is a great concept that makes healthy things fun, and fun things healthy,” said Humana Vice President of Marketing Jennifer Bazante. “Achieving one’s best health can sometimes be challenging, but when the element of fun is involved, it can help make wellness a way of life, and this partnership will help us inspire more people to get up, get out and get active. We have a lot planned for all of the Humana Rock ‘n’ Roll races in 2015-2016 and know they will contribute to our multi-year effort to improve health and wellness in the communities we serve.”

To round out Humana’s partnership with the Rock ‘n’ Roll Marathon Series, the company will host four new “Tune-Up for Rock ‘n’ Roll” races. These free, 5K races are designed to appeal to a wide range of fitness levels, from people entering their first race to accomplished athletes. The events will take place in Atlanta, Knoxville, Tenn., Richmond, Va. and Baton Rouge, La., this fall, with dates to be determined.

The Rock ‘n’ Roll Marathon Series is known for filling miles of roads with music and entertainment at 30 destination events around the world every year. Starting with an interactive Health & Fitness Expo, the participant experience at a Rock ‘n’ Roll weekend is second to none.

From the world-class start-line production to the non-stop on-course enthusiasm provided by miles of entertainment and cheering spectators, every participant feels like a winner on race day. The weekend concludes with a finish line festival and concert performance by some of the hottest musical artists, with past headliners like Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels.

For more information or to register for an event, please visit runrocknroll.com or follow @RunRocknRoll on Twitter.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors); and
  • Corporate Governance information.

About the Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 600,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to 30 destinations, drawing visitors from around the world. Over the 18-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $310 million through the events for a variety of worthy causes.

Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with past headliners like Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.

Multimedia Files:

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www.RunRocknRoll.com
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Contact:

Rock ‘n’ Roll Marathon Series
Emily Gibbs, 858-768-6469
egibbs@competitorgroup.com
or
Humana Corporate Communications
Cathryn Donaldson, 312-441-5346
cdonaldson@humana.com