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Humana Beginning New Independent Care Plan Pilot

New flexible, affordable long-term care offering delivers simple solutions to individuals and families looking to maintain independence and peace of mind

Category:

Thursday, March 17, 2011 10:00 am EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"With this offering, we’ll be able to offer policyholders the autonomy to make their own choices and the funds they need to achieve the well-being they desire."

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) today announced it has begun piloting a new long-term care insurance offering that provides an affordable alternative to traditional long-term care coverage. The plan offers benefits with the flexibility to ensure individuals have access to the resources they need in the case of chronic illness.

About 70 percent of Americans will need help with care – at home or in a facility – after age 651. The new HumanaOne Independent Care Plan helps individuals plan for these needs. Unlike most traditional long-term care coverage, this plan allows the flexibility and the freedom to choose who and how you pay for assistance with day-to-day needs. Humana’s goal is to offer people as many options as possible to help them navigate their changing health needs and maintain lifelong financial, physical, and emotional well-being.

With the Independent Care Plan, policyholders will receive benefits in the form of monthly cash payments, which they can use to pay for care from any source that they feel comfortable with – not just nursing home care. A policyholder with this coverage can use the funds to cover their particular needs, such as engaging an aging-assistance concierge service, paying for groceries and pet care or reimbursing a neighbor who assists with daily living tasks.

“Humana is committed to answering the demand from today’s baby boomer population looking for independence and peace-of-mind as they face their health care future. This new offering delivers solutions that free individuals of the traditional restraints of long-term care coverage and put them in the driver’s seat,” said Fred Wheeler, Jr., HumanaOne vice president of sales. “With this offering, we’ll be able to offer policyholders the autonomy to make their own choices and the funds they need to achieve the well-being they desire.”

The pilot has launched in six states: Kentucky, Ohio, Michigan, North Carolina, South Carolina and Tennessee. The straightforward plan is available to individuals who want to plan for their future and control their own health choices and seek to alleviate the pressure from out-of-pocket health-related expenses that can quickly accumulate. Policyholders eligible to begin receiving payments must receive certification of their chronic condition from a licensed health care practitioner.

Those interested in learning more about the policy should call Humana at 1-866-206-7159, from 8 a.m. to 8 p.m. EDT, Monday through Friday. A Humana representative will be available to answer questions and provide more information about the policy.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.2 million medical members, 7.1 million specialty members, and operates more than 300 medical centers and 240 worksite medical facilities. Humana is a full-service benefits and well-being solutions company, offering a wide array of health, pharmacy and supplemental benefit plans for employer groups, government programs and individuals, as well as primary and workplace care through its medical centers and worksite medical facilities.

Over its 50-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance information

1 National Clearinghouse for Long-Term Care Information, U.S. Department of Health and Human Services.

Contact:

Humana Corporate Communications
Jeff Blunt, 513-826-7094
jblunt@humana.com