Tournament partners will promote health and well-being at event and throughout 2012
LA QUINTA, Calif.--(BUSINESS WIRE)--On Tuesday, Humana Inc., the William J. Clinton Foundation, the PGA TOUR, and Desert Classic Charities unveiled further details about the Humana Challenge PGA TOUR golf tournament at a media day event in La Quinta, California.
Known as the Bob Hope Classic from 1965 until this year, next month’s Humana Challenge PGA TOUR event, in partnership with the William J. Clinton Foundation, will feature lifelong well-being as its theme, challenging players, spectators and the general public to improve their health by making positive changes in diet, exercise and lifestyle. During media day, the tournament partners released updated information on the revamped tournament structure and activities that will take place throughout tournament week, January 16-22, 2012.
Humana announced a far-reaching program that will launch during tournament week. With a focus on participatory wellness, the company will work to foster sustainable changes for lifelong well-being among tournament attendees, as well as golf fans around the country. This strategic initiative also includes an historic partnership with President Bill Clinton and the William J. Clinton Foundation.
“I am pleased that my Foundation, which works to prevent childhood obesity in the United States and strengthen health systems across the globe, has partnered with Humana and the PGA TOUR to promote wellness and carry on the legacy of Bob Hope and his tournament,” said President Clinton. “The Humana Challenge is a reminder that everyone can and must play a role in building a healthier future for all.”
“At Humana, our dream is to help people achieve lifelong well-being,” said Mike McCallister, Humana’s Chairman and Chief Executive Officer. “Humana is committed to making fun things healthy and healthy things fun, and the Humana Challenge is a great testament to this commitment. We look forward to working together with our partners at the Clinton Foundation and the PGA TOUR to continue the great tradition set by Bob Hope, and to capitalize on the platform this tournament provides to help inspire people to live healthier lives.”
Clinton Foundation announces Health Matters: Activating Wellness in Every Generation Conference
As the first major event during tournament week, President Clinton and his Foundation will host the Health Matters: Activating Wellness in Every Generation conference on January 17, 2012, in Indian Wells, Calif. This conference builds on President Clinton’s post-presidency work through the Clinton Foundation, which has a mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment.
The Clinton Foundation conference immediately precedes The Humana Challenge and highlights the tournament’s commitment to health and well-being.
Conference guests will have the opportunity to hear from President Clinton along with some of the best and brightest minds in health and well-being, including Founder Susan Dell of the Michael & Susan Dell Foundation, health and wellness advocate Notah Begay III, health and wellness expert Jillian Michaels, celebrity chef Lorena Garcia, and Chelsea Clinton. Speakers will work with attendees to identify strategies for personal health and to showcase ways to contribute to the health and well-being of others.
“With Humana as our title sponsor and the Clinton Foundation as an essential partner, we have the platform and the opportunity to help people make positive changes that will enhance their well-being,” said PGA TOUR Commissioner Tim Finchem. “We’re very excited about the evolution of this tournament, both on and off the course.”
Tournament Structure Changes
In order to create a long-lasting, positive effect on the La Quinta community, Humana will be hosting a variety of activities in the week leading up to the tournament including:
During the Humana Challenge, a focus of activity will be to bring participatory well-being activities to the forefront and offer attendees opportunities to get involved:
The Humana Challenge will also pay tribute to the legacy of Bob Hope, the longtime host who lived to be 100, throughout the week of the Humana Challenge:
“Thanks in large part to Bob Hope becoming involved as tournament host in 1965, the tournament has generated more than $50 million, which literally has funded the construction of the Eisenhower Medical Center and has supported local Coachella Valley charities,” said Tournament Chairman Larry Thiel. “These changes represent the evolution of this storied tournament and build on the wonderful tradition of world-class golf and giving in our community.”
2012 PGA TOUR Activation
Humana will launch a series of well-being initiatives during the Humana Challenge that will resonate nationally throughout the year, including other PGA TOUR stops.
Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.
More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:
About the William J. Clinton Foundation
Building on a lifetime of public service, President Bill Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations (NGOs), and private citizens to turn good intentions into measurable results. Since 2001 President Clinton's vision and leadership have resulted in nearly 4 million people benefiting from lifesaving HIV/AIDS treatment; more than 13,000 U.S. schools building healthier learning environments; more than 26,000 micro-entrepreneurs, small business owners, and smallholder farmers improving their livelihoods and communities; more than 3 million meals to schoolchildren in Colombia; and more than 2.2 million tons of greenhouse gases cut or abated in some of the world's largest cities. And President Clinton has redefined the way we think about giving and philanthropy through his Clinton Global Initiative, whose members have made more than 2,100 commitments that have already improved the lives of nearly 400 million people in more than 180 countries.
About Desert Classic Charities
Desert Classic Charities is dedicated to serving human needs in the Coachella Valley with funds generated by operating the tournament, one of the premier celebrity pro-am golf events in the world. The primary charitable recipient has been the Eisenhower Medical Center.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.
In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated more than $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion. The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.