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Humana Collaborates with American Diabetes Association to Develop Consumer-Centric, Diabetes Education Delivery Models Based On Association’s Standards of Medical Care

Category:

Wednesday, June 17, 2015 1:00 pm EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"This partnership with the American Diabetes Association is reflective of Humana’s bold goal to improve the health of the communities we serve by breaking down barriers and providing accessible ways for people to achieve their personal best health"

LOUISVILLE, Ky.--(BUSINESS WIRE)--As part of its mission to help close the gap between people and care, Humana Inc. (NYSE: HUM) announced today an innovative collaboration with the American Diabetes Association (Association) to develop a consumer-centric diabetes curriculum and delivery model with the goal of helping slow the progression of diabetes through engaging educational information based on the organization’s standards of medical care.

“This partnership with the American Diabetes Association is reflective of Humana’s bold goal to improve the health of the communities we serve by breaking down barriers and providing accessible ways for people to achieve their personal best health,” said Sarah Ahmad, Vice President Innovation Consumer Health Solutions, Humana. “The Association is strategically positioned to serve people living with diabetes through education solutions that help individuals understand the disease in the context of their own health journey with the goal of slowing disease progression.”

Type 2 diabetes can be effectively managed with appropriate education and self-management behaviors. However, research shows that almost two-thirds of adults with type 2 diabetes do not receive any diabetes education1. Lack of standardization in diabetes education also often creates conflicting information for those who have the disease.

The new delivery model co-developed between Humana and ADA will be a first-of-its-kind offering content that is evidence-based, culturally relevant, engaging and available in multi-channel formats. Each year the Association publishes its Standards of Medical Care which provide clinicians with the evidence and established targets to attain the goals of diabetes care.

The goal of the collaboration is to use an adaptable and engaging evidence-based curriculum to help people with diabetes manage and live well with the disease. A core component of the delivery model will be community based engagement that extends beyond the workshop in the form of support groups, digital tools and peer-to-peer service to provide accessible support, education and information for people with diabetes and family members. People with diabetes will also assist in the co-creation of the program to ensure it is relevant and practical at an individual level. It will be for both those who are newly diagnosed and also for those individuals who have long-standing diabetes.

“We are constantly seeking ways to develop innovative offerings that make people’s lives better and healthier,” said Maria Mupanomunda, Vice President Type 2 Diabetes Programs, American Diabetes Association. “Working with Humana on a co-created delivery model, we will take the recommendations in the Standards of Medical Care in Diabetes and translate them in a way that is digestible, personally relevant, and impactful to a person living with diabetes.”

About Diabetes

Nearly 30 million Americans have diabetes, and 90% to 95% of these people have type 2 diabetes. Another 85 million are at high risk for developing the disease. When someone has type 2 diabetes, the body does not make enough insulin and/or the insulin that the body makes does not work properly. This causes blood glucose levels to become too high, and the body may also keep making glucose even though it does not need it. Once a person has type 2 diabetes, it does not go away, and high blood glucose levels over time can lead to serious health problems, such as heart disease and stroke.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance information.

About the American Diabetes Association

The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. For the past 75 years, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish. - See more at: http://www.diabetes.org/newsroom/press-releases/2015/are-you-at-risk-for-type-2-diabetes.html#sthash.ayJ3Spk2.dpuf.

1 Stephanie Y. Brown-Guion, et al. MSM Racial/Ethnic, Regional, and Rural/Urban Differences in Receipt of Diabetes Education; The Diabetes Educator (online). March 12, 2013. http://tde.sagepub.com/content/early/2013/03/08/0145721713480002.abstract

Multimedia Files:

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http://www.diabetes.org
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Contact:

Humana Corporate Communications
Alex Kepnes, 502-580-2990
akepnes@humana.com
or
American Diabetes Association
Samantha Boyd, 703-549-1500, ext. 2139
sboyd@diabetes.org