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Humana Games for Health Adds New Dance Pad Video Game to Product Line

“Dancetown” game now also available for people to play at several Humana Guidance Centers

Category:

Tuesday, December 15, 2009 9:55 am EST

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana’s Games for Health team is encouraging a little “dancing with the seniors.” The company announced today it has added a senior-friendly dance pad video game to its product line and is offering free use of the game in six Humana Guidance Centers. Dancetown combines the fun of video games with the benefits of physical exercise and is designed to appeal to active senior citizens. Dancetown’s visual graphics are easy to see and read, and the music is tailored to a senior audience.

Dancetown is now located in Humana Guidance Centers in:

  • Kissimmee, Fla.
  • Tampa, Fla.
  • Dallas
  • Mesa, Ariz.
  • Peoria, Ill.
  • Henderson, Nev.

Humana’s Games for Health team partnered with a game developer to design a version of the Dancetown game for the senior audience. In addition to placing Dancetown in six of its Guidance Centers, the game is also available for purchase by businesses that cater to the senior population.

“Besides developing original games for health, the Humana Games for Health team looks to partner with game developers who are open to new business models to offer unique video games that can improve health and wellness,” said Paul Puopolo, leader of Humana’s Games for Health team. “In this case, it was a great fit and enables us to offer a game for seniors that impacts all three aspects of well-being: mental, physical and social.”

Research on Dancetown conducted by Humana’s Health Services Research Center found that the game positively affected the participants’ perceptions and attitudes in regards to their ability to perform certain activities as well as their feelings about their general health. Research also showed significant improvements in the participants’ ability to climb stairs, walk more than a mile, and a reduction in overall bodily pain as well as lower levels of depression.

Dancetown uses a commercial-grade dance pad connected to a game console and players dance to their favorite songs while being guided by a system of scrolling arrows. For players who are unable to stand on their own, Dancetown is also offered through a hand-controlled system that is placed in the lap. At the end of each song, the players’ dashboard will display metrics such as calories burned, skill level and experience.

Humana is considering placing Dancetown in additional Humana Guidance Centers in 2010. For information on purchasing Dancetown, please contact Humana at (502) 580-8676.

About Humana Games for Health

Video games can be more than just fun and entertaining – they can serve as a catalyst to healthier lifestyles. The HG4H team – part of Humana’s Innovation Center – creates ways for people of all ages to reach new levels of health and well-being through the use of game technology. The games can be used to combat obesity, provide entertaining physical therapy and battle age-related physical and mental decline.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.3 million medical members and approximately 7.3 million specialty-benefit members. Humana is a full-service benefits solutions company, offering a wide array of health and supplemental benefit plans for employer groups, government programs and individuals.

Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6121109&lang=en

Multimedia Files:

Preview image
The Dancetown game is fun a way to keep seniors active. It is available at six of Humana's Guidance Centers. (Photo: Business Wire)
Preview image
Seniors enjoying the Dancetown game. The Humana Games for Health team worked with a game developer to design a version of Dancetown for the senior audience. (Photo: Business Wire)

Contact:

Humana Corporate Communications
Breck Thomas-Ross, 502-580-8676 (office)
502-762-5962 (mobile)
bathomas@humana.com