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Humana Promoting Exercise, Nutrition and Fun During Holidays With New Online Games

Casual Game, Facebook Application Provide Entertaining Reminders About Healthy Eating

Category:

Monday, December 22, 2008 8:30 am EST

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana “Games for Health” is launching two online initiatives that will make you think twice about reaching for a second piece of pie this holiday season. The initiatives are an online game called the “Freewheelin Cycle Challenge” and a Facebook application called “The Battle of the Bulge.”

Freewheelin Cycle Challenge

Inspired by Humana’s Freewheelin bike-sharing program, the Freewheelin Cycle Challenge launches today at www.humanagames.com. It is an online bicycle-racing videogame that matches you and a quirky virtual opponent, such as Lucia – a cheerleader with an attitude, or Sgt. Henderson – a tough-talking veteran marine. To make it to the finish line first, players energize their bicyclist and pick up speed by capturing nutritious snacks, such as nuts and oranges. They lose energy, however, by rolling over holiday junk food, including candy canes, cookies and other sugary snacks.

On the way to bicycle glory, players also learn about exergaming, or games that require a player to move his or her body to play.

Humana Games for Health developed the game for parents and children alike to provide an important message about exercise and nutrition during the holiday season in a light-hearted way. The game – available on the Humana Games for Health site (www.HumanaGames.com) – is also being submitted to several popular casual-gaming Web sites. The game can even be e-mailed, allowing players to challenge each other for top spot on the leader board.

The Battle of the Bulge

“The Battle of the Bulge” is an application that will be available at Facebook.com beginning Dec. 24. To participate, users go to “The Battle of the Bulge” Facebook page and answer a few questions about their lifestyle, including exercise and eating habits. Based on the responses, users are assigned a virtual waistline, affectionately called a “bellytar.” The goal of the game is to maintain an ideal weight.

But it won’t be easy. Other “friends of flab” can “fling fat” your way, making your bellytar’s pants literally bulge at the seams. In a worst-case scenario, you could be headed toward an online heart attack. To shape up, simply answer questions about exercise correctly and watch your bellytar shrink before your very eyes. Then answer questions about nutrition correctly to fling some fat of your own.

For example, which has more calories – a gingerbread house or fruitcake? If you said fruitcake, then you can fling seven pounds of fat on one of your “deserving” friends.

To find the application on Facebook, simply search for “Battle of the Bulge” and click “download application.”

“The holidays can be a tough time for your waistline,” said Paul Puopolo, who oversees Games for Health as a director with Humana’s Innovation Center. “By delivering a healthy message at this time, we’re hoping to guide people away from the heartburn medicine and into the gym.”

About Humana Games for Health

Humana Games for Health believes video games can be more than just fun and entertaining – they can serve as a catalyst to healthier lifestyles. Our vision is to create ways for people of all ages to reach new levels of health and well-being through the use of game technology. We believe that because of the popularity of video games, that channel can also be used to combat obesity, provide entertaining physical therapy and battle age-related physical and mental decline.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 11.7 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

Contact:

Humana Corporate Communications
Jim Turner, 502-476-2119
jturner2@humana.com