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Humana RightSource Simplifies Its Name, Now Humana Pharmacy

National pharmacy delivery leader changes its brand to more closely align with parent company

Category:

Monday, June 22, 2015 1:20 pm EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"By extending the well-known Humana name to our pharmacy services, we can reduce uncertainty among our customers and, in turn, build on the trust we’ve established with them."

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM), one of the country’s leading health and well-being companies, is renaming its RightSource mail delivery pharmacy to help customers more easily identify the service with the trust and quality associated with the Humana brand. Effective immediately, the pharmacy will be known simply as Humana Pharmacy.

“Across Humana, we’re working to pioneer simplicity in an overly complicated health care industry,” explained William Fleming, President of Humana Pharmacy. “By extending the well-known Humana name to our pharmacy services, we can reduce uncertainty among our customers and, in turn, build on the trust we’ve established with them.”

Fleming says that the change will help physicians and members better identify Humana Pharmacy with Humana’s integrated care delivery model. Especially for people with chronic health conditions like diabetes or congestive heart failure, integrating pharmacy services with the health and well-being company’s host of health coaching, disease management, pharmacy benefit and wellness programs makes these services even more effective. The change to Humana Pharmacy is designed to help all players in the health care system, including physicians and members, make that connection.

Current customers will soon begin to see changes on the company’s website, phone systems and packaging inserts. The brand change will be supported by a comprehensive customer communications campaign to inform members of the name change.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors); and
  • Corporate Governance information.

Contact:

Humana Corporate Communications
Jeff Blunt, 513-826-7094
jblunt@humana.com