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Humana Teams with Video Game Leader UBISOFT® to Promote Healthy Activity for People of All Ages

Ubisoft’s new “Your Shape: Fitness Evolved 2012” includes three Humana-sponsored games

Category:

Thursday, December 1, 2011 1:00 pm EST

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"In partnership with Ubisoft, Humana is offering a cutting-edge way to teach children habits that can help to prevent obesity, help seniors stay active and mobile, and give people of all ages tools for lowering their blood pressure – three ways people can significantly improve their health and quality of life"

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM), one of the nation’s leading health care companies, is partnering with video game leader Ubisoft on its breakthrough fitness game: “Your Shape: Fitness Evolved 2012.” The game is now available worldwide exclusively on Kinect™ for Xbox 360®.

Your Shape 2012 is an innovative game for people of all ages – enabling them to have fun and get healthy on their own schedule, from their own living rooms. The original version of Your Shape 2012 has become the top-selling interactive fitness game for use with the Kinect™ for Xbox 360® system.

“In partnership with Ubisoft, Humana is offering a cutting-edge way to teach children habits that can help to prevent obesity, help seniors stay active and mobile, and give people of all ages tools for lowering their blood pressure – three ways people can significantly improve their health and quality of life,” said Raja Rajamannar, Humana’s Chief Innovation and Marketing Officer. “Through this partnership, an interactive video game will help people achieve real results and better total health – all while having fun.”

Your Shape 2012 provides people with exciting and inventive ways to make healthy behavior choices. The three Humana-sponsored workout programs within Your Shape 2012 are:

  • Strengthen Your Heart – focused on high blood pressure
  • Active Kids – targeted at preventing childhood obesity
  • Aging With Grace – designed to help seniors with mobility and agility

Studies from the American Heart Association reveal that at least 16 percent of children and adolescents in the U.S. and nearly one-third of adults are obese. The Humana/Ubisoft games offer rewarding, personalized and fun ways to get fit. Each game provides a virtual coach and offers encouragement and real-time feedback – placing the player in a virtual gym that mirrors their movements.

In addition to having fun and enjoying a motivating workout experience, Your Shape 2012 tracks calories burned in real-time so people can view their progress and keep their momentum and motivation high.

For more information on Your Shape: Fitness Evolved 2012, please visit: www.yourshapegame.com

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance information

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of more than $1 billion. To learn more, please visit www.ubisoftgroup.com.

© 2011 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50092050&lang=en

Multimedia Files:

Preview image
This is an image from one of three Humana-sponsored games that are part of Ubisoft's "Your Shape: Fitness Evolved 2012." (Graphic: Business Wire)

Contact:

Humana Corporate Communications
Jim Turner, 502-580-3221
jturner2@humana.com