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New Go365 Wellness Program Rewards Humana Medicare Advantage Members who Pursue Better Health

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) today announced that Go365™, a wellness and loyalty program known previously as HumanaVitality®, will launch on Jan. 1, 2017, as a program in most Humana Medicare Advantage plans through online and offline channels. Go365 will also be available to Commercial employers who have medical insurance through Humana and employers who purchase it as a stand-alone wellness program.

Go365’s design will help motivate Medicare members and inspire positive life changes by providing a fun and easy way to track healthy habits and activities, including obtaining recommended wellness check-ups, immunizations and screenings. Those habits are recognized, and members are rewarded with “Bucks,” which have no cash value but can be redeemed in the Go365 Mall for items like gift cards, movie tickets and Go365-compatible fitness devices.

Members are able to choose their level of engagement and participate in personalized activities tailored to their specific health needs and interests.

“We want Medicare beneficiaries to stay engaged in their health as they age, and wellness programs like Go365 make it easier to start with healthy activities each and every day,” said Joe Woods, Vice President, Go365. “Go365’s special features make healthy choices and working toward personal healthy goals rewarding and fun.”

The program features multiple user benefits, including:

  • A dashboard for members to easily view their current progress, available Bucks, daily and monthly stats, and activities they can complete.
  • Multiple ways to engage and earn Bucks, including taking a Go365 Health Assessment, completing a verified workout or getting a biometric screening.
  • Go365 makes it easier for members to earn more Bucks by rewarding members at nearly all levels of physical activity.
  • For the first time, Go365 members can access all activities in a central location and choose which ones best fit their personal wellness goals.

Medicare beneficiaries who are interested in utilizing Go365 should visit Humana.com/Medicare to research which Humana Medicare Advantage plans include this program and learn more about each plan’s benefits. For more information on Go365, visit www.go365.com.

About Go365™

Go365™ is a wellness and rewards program deeply rooted in behavioral economics and actuarial science to motivate and reward members for taking steps to improve and continue their healthy behaviors. The program will serve more than 5 million members nationwide with over 105 million member months of data. By integrating rewards with health, Go365 provides the tools and support to help the program’s members live healthier lives and reduce healthcare costs.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Calendar of events
  • Corporate Governance information

More Information:

This information is not a complete description of benefits. Contact the plan for more information. Limitations, copayments and restrictions may apply. Benefits, premium and member cost share may change on January 1 each year. The provider network may change at any time. You will receive notice when necessary.

Humana Inc. and its subsidiaries (“Humana”) do not discriminate on the basis of race, color, national origin, age, disability, or sex.

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