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Budget Feeling Tight? Pants Feeling Even Tighter? Sensei for Weight Loss Can Help on Both Counts

Save Money in Troubled Financial Times by Eating Healthier, Dropping a Few Pounds


Thursday, January 15, 2009 1:23 pm EST



Public Company Information:


LOUISVILLE, Ky.--(BUSINESS WIRE)--It costs extra money to carry around extra weight: $19.39 per overweight pound or an average of more than $1,000 a year, as a recent Humana study pointed out.

That’s because people who are overweight or obese are much more at risk of heart attack, stroke, diabetes and some cancers. One of the best ways to cut personal health care costs is to get in shape and get healthy. Even a 5 percent weight loss makes a difference – to the bank account as well as to quality of life.

But one of the big barriers to weight loss is money. Structured weight loss programs have proven to be the most successful interventions, but their fees, prepackaged foods and powders are expensive.

And in general, it costs more to eat healthier. Right?

Wrong. Sensei for Weight Loss (Sensei.com), a cell phone and Web-based diet program, proves that eating healthy foods doesn’t have to cost more. Actually, it can cost less. U.S. Department of Agriculture figures say the average American spends $307 a month on food. But Sensei can cut that bill by a third – and improve nutrition at the same time.

Sensei’s budget-friendly diet programs create personalized menus that the USDA rates as very nutritious for less than $200 a month. Compare that to Jenny Craig, Nutrisystems, LA Weight Loss or a Slim Fast diet, which can have a monthly tab of $500 or more.

Sensei accomplishes its cost and calorie reduction by drawing up a very specific meal plan each week for each individual subscriber, based on the foods that person likes. Sensei also tailors each week’s plans to the realities of each subscriber’s life: whether they cook breakfast or grab something as they run out the door, for example, or whether they have plans for eating out on Saturday night. Then Sensei automatically generates a shopping list based on that week’s plan, and even produces coupons offered by local stores. If schedules change, as they often do, that’s no problem: Let Sensei know, and this virtual diet coach adjusts the plan. The cost of all of these personalized services is $20 a month.

Sensei was featured in the New York Times Fashion & Style section earlier this month. One woman told the newspaper Sensei was “very thorough and easy to understand.” Three said they “loved the shopping list available on the phone” and called the recipes that are part of the program “easy to make.” They also said they “enjoyed being able to eliminate certain foods like pork and shellfish” when creating their custom plans.

Robert Schwarzberg, a cardiologist who is president and CEO of Sensei and co-founder of the firm, says, “This project began as a way to engage people to be more active participants in their own health.” He adds, “Sensei offers the expert guidance you’d like to give every individual in the health care system, but can’t.”

In traditional Japanese culture, the sensei is the trusted coach and teacher.

In modern America, 2009, Sensei can save so much money that it’s fair to add banker and accountant to that list.

About Sensei

A subsidiary of Humana (NYSE: HUM), Sensei Inc. is a developer of innovative mobile and Web-based solutions that motivate and empower consumers to take charge of their well-being. Sensei was formed in 2005 and is headquartered in Miami.

For more information about Sensei:

Call: 1-561-208-4480 ext 208

Email: sales@sensei.com

Visit www.sensei.com

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 11.7 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information


Humana Corporate Communications
Doug Bennett Jr., 502-580-3625