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Freewheelin on the Fast Track During National Senior Games

Humana’s Innovative Freewheelin Bike-Sharing Program Nets 1,179 Rides and 5,659 Miles During First Week of the Games

Category:

Friday, August 7, 2009 5:23 pm EDT

Dateline:

PALO ALTO, Calif.

Public Company Information:

NYSE:
HUM
US4448591028

PALO ALTO, Calif.--(BUSINESS WIRE)--As the first week of the National Senior Games in Palo Alto winds down, Humana’s (NYSE: HUM) Freewheelin bike-sharing program is shifting into an even speedier gear, with athletes, spectators, and Stanford University students and faculty of all ages checking out bicycles to enjoy the amazing California weather while getting some exercise and having some fun. The innovative bike-sharing program from Humana recorded 1,179 rides, 5,659 miles ridden, 175,417 calories burned and a carbon-footprint reduction of 2 metric tons – more than halfway to the mileage and rides challenge Humana chairman David A. Jones, Jr. issued earlier in the week.

“I’m pleased to see that within the first week of the Senior Games, the Freewheelin program has once again shown to be incredibly popular, already about three-quarters of the way to our mileage goal,” said Jones, also a bronze medalist in his age group in the triathlon at this year’s Senior Games. “Freewheelin has been extremely successful every place we’ve brought it, and I’m gratified to be able to share the fun of getting out and about on two wheels with even more people.”

To keep track of the mileage and ride challenge, a large Humana “scoreboard” is updated several times each day, letting riders know how they’re contributing to meeting the challenge goals – including the total calories burned, carbon footprint reduction and the state with the most miles ridden.

During the National Senior Games, presented by Humana, the health benefits company is offering bicycles free of charge to anyone 18 and older from the hours of 8:30 a.m. to 6 p.m. Freewheelers are encouraged to take a ride around Stanford University’s scenic campus, home of this year’s biennial competition, or take a short ride into Palo Alto, which has teamed up with Humana to bring 120 bikes and two bikes stations to the games.

How Freewheelin Works

Bicycles will be available from 8:30 a.m. to 6 p.m. Aug. 1-15. Riders must present a credit card and a photo ID to check out a bike; no charges will be placed on the card, provided bikes are returned by 6 p.m. Bikes may be returned to either of two Freewheelin stations set up on the Stanford University campus. Humana also will allow all riders to borrow helmets and bike locks free of charge. The station locations are as follows:

  • Station 1: Nelson Mall – next to the Avery Aquatic Center
  • Station 2: Ford Plaza - outside of the Arrillaga Center for Sports and Recreation

Freewheelin’s Road to Success

In 2008, Humana and the bicycle-advocacy group Bikes Belong took 1,000 bicycles to each of the national political conventions. Over eight days, riders in Denver and Minneapolis-St. Paul took more than 7,500 rides, pedaled nearly 42,000 miles, burned 1.3 million calories and reduced their carbon footprint by 14.6 metric tons. It was such a success that Humana decided to keep the Freewheelin program rolling … later taking it to other events, and now bringing it to the National Senior Games.

Bike-sharing is the international social movement where bikes are situated at designated stations throughout cities for individuals to use for a specified amount of time. It is a viable transportation alternative for those who prefer an environmentally friendly, cost-effective and healthy means of traveling, especially for short trips. Freewheelin is one of a number of initiatives Humana is developing to encourage people to have fun and get active, including everything from rewards for walking to video games that promote exercise.

Humana pioneered the bike-sharing program in 2007 in Louisville for its nearly 10,000 Louisville associates. The initiative focuses on fun as well as health by encouraging people to get on a bike and ride with friends. Twenty-one percent of those riding at Humana were not previously involved in exercise activity.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.3 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

-- Annual reports to stockholders

-- Securities and Exchange Commission filings

-- Most recent investor conference presentations

-- Quarterly earnings news releases

-- Replays of most recent earnings release conference calls

-- Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)

-- Corporate Governance Information

About the National Senior Games Association

The National Senior Games Association is a non-profit member of the United States Olympic Committee dedicated to motivating senior men and women to lead a healthy lifestyle through the senior games movement.

The organization governs the Summer National Senior Games, the largest multi-sport event in the world for seniors, and other national senior athletic events. It is an umbrella for member state organizations across the United States that host State Senior Games or Senior Olympics. The NSGA supports and sanctions these member state organizations so that adults can participate in their state in events year-round. www.nsga.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6025650&lang=en

Multimedia Files:

Preview image
Chad Kocian of the National Center Games, center, leads a Freewheelin bike ride with Palo Alto Mayor Peter Drekmeier, far left. Freewheelin is a bike-sharing program sponsored by Humana. (Photo: Business Wire)

Contact:

Humana Corporate Communications
Breck Thomas-Ross, 502-580-8676
Mobile: 502-762-5962
bathomas@humana.com