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Freewheelin Rides Again! Humana Bringing Innovative Bicycle-Sharing Initiative to Louisville, Ky., for Four-Day "Idea Festival"

Bicycles to Be Available Sept. 24-27 in Humanas Corporate Hometown

Humana Chairman Issues Freewheelin Challenge: 1,000 Rides and 3,000 Miles


Tuesday, September 23, 2008 11:32 am EDT



Public Company Information:


LOUISVILLE, Ky.--(BUSINESS WIRE)--Riding high after the success of Freewheelin at the recent national political conventions, Humana is once again bringing its innovative bicycle-sharing program to a welcoming audience the people of its hometown, Louisville, Ky. Humana will make 250 bicycles available free of charge to visitors and Louisville-area residents during the Sept. 24-27 Idea Festival in downtown Louisville.

I think the people of Louisville and our guests arriving for the Idea Festival will have a lot of fun on the Freewheelin bicycles this week, said David A. Jones, Jr., Humanas chairman. And thats what the Freewheelin program is all about getting some good exercise, helping to protect our environment by riding a bike instead of driving, and just having fun.

Jones challenged riders to take at least 1,000 rides and pedal at least 3,000 miles this week.

Founded in 2000, the Idea Festival attracts leading and diverse thinkers from across the nation and around the globe to explore and celebrate innovation, imagination and cutting-edge ideas. In other words, its a perfect event for Humanas Freewheelin bike-sharing program.

Bike-sharing is the international social movement where bikes are situated at designated stations throughout cities for individuals to use for a specified amount of time. It is a viable transportation alternative for those who prefer an environmentally friendly, cost-effective and healthy means of traveling, especially for short trips.

Were delighted to offer the Freewheelin experience to everyone participating in the Idea Festival this week, said Kris Kimel, Idea Festival founder. It fits perfectly with our mission to celebrate innovation, and it gives everyone at the festival a great way to experience Louisville.

Louisville Mayor Jerry Abramson noted that Louisville is committed to being a bike-friendly community, our city offers great places to ride, and Im looking forward to helping our hometown not only equal but exceed the challenge of 1,000 rides and 3,000 miles this week. Were ready to ride.

In late August and early September, Humana and the bicycle-advocacy group Bikes Belong took 1,000 bicycles to each of the national political conventions. Over eight days, riders in Denver and Minneapolis-St. Paul took more than 7,500 rides, pedaled nearly 42,000 miles, burned 1.3 million calories and reduced their carbon footprint by 14.6 metric tons. It was such a success that Humana decided to bring Freewheelin to Louisville for this weeks Idea Festival.

How Freewheelin Works

Freewheelin is available to anyone 18 or over to use during the Sept. 24-27 Idea Festival. Humana will have bicycle stations at the following locations:

  • Kentucky International Convention Center (which houses most Idea Festival events)
  • Kentucky Center, 500 block of West Main St.
  • 4th Street Live
  • Waterfront Park

Bicycles will be available from 9 a.m. to 5 p.m. Wednesday through Saturday of this week. Riders must present a credit card and photo ID to check out a bike; the credit card will not be charged unless the bicycle is not returned by 5 p.m. Bikes may be returned to any of the four stations.

Freewheelin is one of a number of initiatives Humana is developing to encourage people to have fun and get active, including everything from rewards for walking to video games that promote exercise.

Humana pioneered the bike-sharing program in 2007 in Louisville for its nearly 10,000 Louisville associates. The initiative focuses on fun as well as health by encouraging people to get on a bike and ride with friends. Twenty-one percent of those riding at Humana were not previously involved in exercise activity.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health and supplemental benefits companies, with approximately 11.5 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys Web site at http://www.humana.com, including copies of:

-- Annual reports to stockholders

-- Securities and Exchange Commission filings

-- Most recent investor conference presentations

-- Quarterly earnings news releases

-- Replays of most recent earnings release conference calls

-- Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)

-- Corporate Governance Information


Humana Corporate Communications
Jim Turner, 502-476-2119

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