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Freewheelin Rolls Into Palo Alto For National Senior Games! Humana Bringing Innovative Bicycle-Sharing Program To Premiere U.S. Event For Senior Athletes

Bicycles to be available Aug. 1-15 with community ride scheduled for 10:30 a.m. Monday, Aug. 3, at Nelson Mall bike station

Category:

Thursday, July 30, 2009 7:00 am EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028

LOUISVILLE, Ky.--(BUSINESS WIRE)--As thousands of senior athletes begin arriving in Palo Alto, Calif., for the Saturday, Aug. 1, start of the National Senior Games presented by Humana, the health-benefits company is pleased to offer the athletes and their families and friends a cool way to tour the Stanford University campus, home of this year’s biennial competition. Humana’s Freewheelin bicycle-sharing team is at it again, teaming up with the city of Palo Alto to bring 120 bikes and two bike stations to the games free of charge for anyone age 18 and up, throughout the two weeks of the Games.

“We at Humana are thrilled to once again serve as the presenting sponsor of the National Senior Games, and what better way to join in the fun this year than to bring our Freewheelin bike-sharing program to Palo Alto,” said David A. Jones, Jr., Humana’s chairman and a participant in the triathlon at this year’s Games. “We’ve had great success with Freewheelin since we launched it for our associates in Louisville in 2007, and our experience with Freewheelin at the political conventions last year was off the charts.”

Jones is challenging riders to take at least 3,000 rides and pedal at least 7,500 miles during the Aug. 1-15 National Senior Games. A large Humana “scoreboard” will be updated several times each day, letting riders know how they’re contributing to meeting the challenge goals — including the total calories burned and carbon footprint reduction.

“We love this innovative program,” said Phil Godfrey, National Senior Games Association President and CEO. “Cycling is a great fit with NSGA’s mission of active lifestyles and Freewheelin’s concept of sharing bicycles to get around to the various venues at the Games or out into the local community will be a significant contribution to our sustainability and eco-friendly initiatives that are so important.”

Humana is providing 75 bicycles, with the City of Palo Alto providing 45 bikes, for the total of 120.

How Freewheelin Works

Bicycles will be available from 8:30 a.m. to 6 p.m. Aug. 1-15. Riders must present a credit card and a photo ID to check out a bike; no charges will be placed on the card, provided bikes are returned by 6 p.m. Bikes may be returned to either of two Freewheelin stations set up on the Stanford University campus. Humana will also allow all riders to borrow helmets and bike locks free of charge. The locations are as follows:

  • Station 1: Nelson Mall — next to the Avery Aquatic Center
  • Station 2: Ford Plaza — outside of the Arrillaga Center for Sports and Recreation

A celebratory “Community Ride” is scheduled for 10:30 a.m., Monday, Aug. 3. The ride will begin and end at the Nelson Mall bicycle station. Anyone in the community is welcome to participate in this ride, on their own bikes, or on a Freewheelin bike.

Freewheelin’s Road to Success

In 2008, Humana and the bicycle-advocacy group Bikes Belong took 1,000 bicycles to each of the national political conventions. Over eight days, riders in Denver and Minneapolis-St. Paul took more than 7,500 rides, pedaled nearly 42,000 miles, burned 1.3 million calories and reduced their carbon footprint by 14.6 metric tons. It was such a success that Humana decided to keep the Freewheelin program rolling … later taking it to other events, and now bringing it to the National Senior Games.

Bike-sharing is the international social movement where bikes are situated at designated stations throughout cities for individuals to use for a specified amount of time. It is a viable transportation alternative for those who prefer an environmentally friendly, cost-effective and healthy means of traveling, especially for short trips. Freewheelin is one of a number of initiatives Humana is developing to encourage people to have fun and get active, including everything from rewards for walking to video games that promote exercise.

Humana pioneered the bike-sharing program in 2007 in Louisville for its nearly 10,000 Louisville associates. The initiative focuses on fun as well as health by encouraging people to get on a bike and ride with friends. Twenty-one percent of those riding at Humana were not previously involved in exercise activity.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.4 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

-- Annual reports to stockholders

-- Securities and Exchange Commission filings

-- Most recent investor conference presentations

-- Quarterly earnings news releases

-- Replays of most recent earnings release conference calls

-- Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)

-- Corporate Governance Information

About the National Senior Games Association

The National Senior Games Association is a non-profit member of the United States Olympic Committee dedicated to motivating senior men and women to lead a healthy lifestyle through the senior games movement.

The organization governs the Summer National Senior Games, the largest multi-sport event in the world for seniors, and other national senior athletic events. It is an umbrella for member state organizations across the United States that host State Senior Games or Senior Olympics. The NSGA supports and sanctions these member state organizations so that adults can participate in their state in events year-round. www.nsga.com

Contact:

Humana Corporate Communications
Breck Thomas-Ross, 502-580-8676
Mobile: 502-762-5962
bathomas@humana.com