Health Rewards Program Now Available in Tampa

New HealthMiles PlusTM Program from Virgin Life CareTM and Humana Motivates Members to Lead Healthier Lives


Tuesday, October 17, 2006 8:58 am EDT



Public Company Information:


TAMPA, Fla.--(BUSINESS WIRE)--Residents of Tampa can now earn rewards while improving their health through HealthMiles Plus, a health rewards program offered by Virgin Life Care and individual insurance, underwritten by Humana Inc. (NYSE: HUM). Similar in concept to frequent flyer programs, HealthMiles Plus is a first-of-its-kind rewards program with incentives designed to motivate people to lead healthier lives and take a preventive approach to health care.

The HealthMiles program is designed to motivate and incent consumers to take a more active role in their health while simultaneously helping to reduce health care costs. The accessible, interactive and easy-to-use program enables members to set health and fitness goals, track results and earn Miles for effort and achievement. Members earn Miles for exercising, tracking results and monitoring and improving key body biometrics, such as blood pressure, body fat and weight. These Miles are converted into Virgin Life Care Cash, which can be redeemed at retailers nationwide, or can be used to offset future program costs.

HealthMiles Plus motivates consumers to get and stay fit in a fun, life-enhancing and reward-driven way, said Jamie McLeod, business development director for Virgin Life Care. We know that people are more likely to lead a healthy lifestyle if they are rewarded for the positive choices they make.

The insurance portion of HealthMiles Plus, underwritten by Humana, is much like other individual insurance policies. The difference lies in the rewards component, which offers an integrated and complete approach to health and wellness designed to engage consumers and get them to take a more active role in their own health care.

One of our primary focuses has been on preventive care and the impact that can have on a consumers health later in life, said Stephen Cindrich, marketing director for Humana Individual Products. When people lead healthy, active lifestyles, the incidence of chronic diseases, such as heart disease and diabetes, decreases dramatically. This, in turn, decreases the amount of costly interventions required later in life, ultimately leading to reduced overall health care costs.

The new health rewards program will be officially introduced to the public at the Clearwater Jazz Holiday at Coachman Park on Saturday, Oct. 21 starting at 1 p.m. During this fun-filled day, attendees will learn fun and easy ways to take charge of their health and wellness, as well as how they can start earning rewards for living healthier lifestyles. The event offers something for everyone:

  • Health-related activities, such as obstacle courses
  • Fun and interactive information on healthy lifestyles and healthy eating habits
  • A guide to making a healthy lifestyle work for you
  • Demonstrations of the GoZone the pedometer with a brain that keeps tracks of the steps a member takes

HealthMiles Plus is available with both individual and family insurance plans, which are required for enrollment. More information can be found at

About Virgin Life Care

Virgin Life Care brings the latest in health and fitness innovation to the United States, as part of the Virgin group headed by Sir Richard Branson. Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 companies worldwide, employing approximately 35,000 people, in 29 countries. Revenues around the world in 2003 exceeded $10 billion. Visit for more information.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health benefits companies, with more than 11 million medical members. Humana offers a diversified portfolio of health insurance products and related services through traditional and consumer-choice plans to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at, including copies of:

  • Annual report to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentation;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference call;
  • Calendar of events (includes upcoming earnings conference call dates, times, and access number, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance Information.


Humana Inc.
Mitch Lubitz, 813-287-6180
BitePR, for Virgin Life Care
Kara Della Vecchia, 508-361-1133