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Humana and Fran Drescher’s Cancer Schmancer Movement Present Trash Cancer Parties to Encourage Preventive Lifestyle Choices

Humana and Cancer Schmancer to host Trash Cancer Party Day Sept. 29 to help educate consumers on how small changes can make big differences for health and well-being

Category:

Tuesday, August 7, 2012 9:30 am EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"if you catch it on arrival, 95% survival"

LOUISVILLE, Ky.--(BUSINESS WIRE)--Research shows 90 percent of cancer is not only lifestyle related, but environmental, meaning that what consumers put in their body, on their body, and around their homes are important choices1.

Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, recently announced its partnership with the Cancer Schmancer Movement to present the Trash Cancer Party initiative, with support from grandparents.com. Founded by actress Fran Drescher in 2007, Cancer Schmancer seeks to transform those with cancer from patients into medical consumers, and to shift the nation's priority from exclusively searching for a cancer cure toward prevention and early detection of the disease.

Trash Cancer encourages people to invite their friends and families over for a fun and informative party on how to eliminate carcinogens from the home and from food and lifestyle choices. The parties will provide guides for discussion, carcinogens to watch for and tips on how to live a less toxic and healthier life. In support of the Trash Cancer initiative, Humana will sponsor 1,000 Trash Cancer Party Kits, exclusively selected by Blissmo, to help educate communities and spread the word. Each host kit will also include materials to encourage each party participant to commit to make a small change and share it on Trash Cancer’s Facebook and Twitter.

“Our home is the place where we spend the most time and is often our most toxic environment. Understanding the dangers and being educated is the first step to living an empowered lifestyle,” said Drescher, President of Cancer Schmancer. “Going to the market and shopping for everyday items will never be the same as consumers become more educated and begin to think differently about the food, personal care items and household products they’re bringing into their homes.”

To join the Trash Cancer movement and host a party on Sept. 29, people sign up by filling out a registration form online, available at mywell-being.com/trashcancer. The first 1,000 continental US-based hosts to register will receive a Trash Cancer host party kit by mail, which includes everything needed to host such as tips, fun learning games, giveaways and healthy recipes. Registrants will also automatically become a member of My Well-Being Powered by Humana, Humana’s recently-launched interactive website for the senior and boomer populations.

“Humana wants to empower consumers with resources, tips and information to help them make positive and smart health choices,” said Joan Kelly, Director of Corporate Consumer Experience at Humana. “Our goal is to encourage lifelong well-being. It’s important for people to realize that the lifestyle choices you make now – whether it is diet, exercise or lifestyle – are not only important for your health today, but into the future.”

Consumers can check the health ratings of their favorite household items via Cancer Schmancer’s product database powered by The Good Guide. For more information on Trash Cancer Parties, please visit mywell-being.com/trashcancer.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health-care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance information

About Cancer Schmancer

Cancer Schmancer is a three-pronged organization focusing on early detection, prevention and advocacy. Its objectives are: education ("knowledge is power"), stage one diagnosis ("if you catch it on arrival, 95% survival"), lifestyle prevention ("90% of cancers are environmental and lifestyle"), and policy change ("laws that help Americans lead healthier lives").

1 “Cancer is a Preventable Disease that Requires Major Lifestyle Changes,” Pharmaceutical Research, Vol. 25, No. 9, September 2008, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2515569/

Contact:

Humana Corporate Communications
Alex Kepnes, 502-580-2990
akepnes@humana.com