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Humana and iTech Fitness Promoting Health and Wellness Through New Exergaming System

XRKade iZone a mobile exergaming system designed to get more people more physically active

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Friday, October 17, 2008 10:29 am EDT

Dateline:

CHICAGO

Public Company Information:

NYSE:
HUM
US4448591028

CHICAGO--(BUSINESS WIRE)--A new collaboration between Humana and iTech Fitness is intended to inspire video-game players to get off the sofa and try their hand at the latest generation of active games, known as exergames. Humana is working with iTech in an effort to get more people more active using exergame technology to promote health and wellness.

Humana Games for Health, part of Humana Inc., and iTech Fitness will jointly promote iTechs new XRKade iZone, a fully integrated and mobile exergaming system that can be purchased and easily installed in about 300 square feet of space. The XRKade iZone incorporates four LCDs, all gaming electronics, gaming consoles and up to eight items such as bikes, boards and dance pads into one convenient package. The system can be upgraded at any time with new gaming technologies.

Humana and iTech will present the iZone as a solution for organizations that want to promote exergaming, but have limited space and technical know-how, including fitness centers, schools, senior centers, corporate wellness programs and hotels. The iZone, which plugs into a single 110-volt outlet, can be easily stored or moved from site to site for special events.

We developed the XRKade iZone to offer a fun and simple solution for non-traditional markets wanting to offer the fun of active gaming with limited space and easy set-up, said Mike Hansen, iTech president and CEO. We are excited to collaborate with Humana to bring active gaming to new markets.

iTech is unveiling the XRKade iZone this week at Club Industry 08, a trade show and conference for health and fitness professionals. The iZone is featured at Booth 160 in the McCormick Place convention center in Chicago.

Active gaming incorporates physical activity into the video game experience. Players power a fighter jet by pedaling, dance alone or in a group, do tricks on a skateboard or snowboard, or take an exercise bike for a leisurely spin through beautiful scenery, or a thrilling stage of the Tour de France just a couple of examples.

At Humana Games for Health, we believe game technology can be used to improve peoples health, said Paul Puopolo, director of Humana Games for Health. More importantly, active gaming offers a fun way to increase physical activity. Thats why were pleased to be working with iTechFitness. With exergame solutions such as the XRKade iZone, exergaming will now be accessible to more people.

If you are interested in learning more about the XRKade iZone, please visit www.itechfitness.com or call (866) 480-7781. For more information on Humana Games for Health, visit www.humanagames.com.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nations largest publicly traded health and supplemental benefits companies, with approximately 11.5 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

About iTECH Fitness

iTech Fitness develops, manufactures and markets the fitness, recreation, and entertainment industries most comprehensive active gaming product suite. With its long history of delivering innovative solutions to the exergaming and active gaming industries, XRKade, a division of iTech, has formed the largest community of active gaming users through their international network of partners, distributors and owner/operators of fitness, recreation and entertainment facilities. The XRKade brand was first-to-market and is driving a fundamental societal shift in consumer mindsets by making fitness and games fun. For more information, visit www.itechfitness.com or www.xrkade.com.

Multimedia Files:

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The "XRKade iZone" from iTech is a mobile exergaming system designed to get more people more physically active. iTech is working with health-benefits company Humana to promote the exergaming system. (Graphic: Business Wire)

Contact:

Humana Corporate Communications
Jim Turner, 502-476-2119
jturner2@humana.com
or
Metzger Associates for iTech Fitness
Lisa Everitt, 303-786-7000 x2311
leveritt@metzger.com