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Humana and KaBOOM! to Build Eight Multi-Generational Playgrounds in Eight Weeks This Fall

First build is Saturday, September 20 in Harrisburg, Pennsylvania


Thursday, September 18, 2014 10:30 am EDT



Public Company Information:

"Play matters – not just as an activity for children, but as a foundation for lifelong well-being and strong communities."

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, and nonprofit KaBOOM! are launching their fourth fall playground tour. Over the course of eight weeks, Humana and KaBOOM! will stop in eight cities across the country to build multi-generational playgrounds. By the end of 2014, Humana, the Humana Foundation and KaBOOM! will have teamed up to build more than 50 playgrounds across the U.S. This fall, the first playground will be built in Harrisburg, Pa. on September 20.

“These playgrounds allow us to promote healthy living in cities across the country. We are proud of our partnership with KaBOOM! and look forward to another successful season of builds,” said Bruce Broussard, President and CEO at Humana. “It’s important to us to make it easy for people to achieve their best health – kids and adults alike.”

Featuring traditional kid-friendly equipment as well as walking paths and fitness stations for adults, the playgrounds, built in only six hours by Humana associates and community volunteers, provide spaces for people of all ages to gather and enjoy the benefits of healthy physical activity.

“The playground in my neighborhood has really improved the quality of life for many people who live at Gateway Park,” said Marcus French, a Gateway Park resident in Portland, Ore., where Humana and KaBOOM! teamed up on a playground in the fall of 2012. “Now, everyone living at Gateway Park has a great place to gather together,” French said.

In addition to Harrisburg, playgrounds will be built in Mobile, Ala. on Sept. 27; Jackson, Miss. on Oct. 4; Cedar Rapids, Iowa on Oct. 11; Kansas City, Mo. on Oct. 18; Tulsa, Okla. on Oct. 25; Tucson, Ariz. on Nov. 1; and Riverside, Calif. on Nov. 8.

“We are proud to partner with Humana to help give all children the childhood they deserve. We are confident that, together, we can help families make healthy, playful choices that build a new generation of ‘Healthy People’,” said Darell Hammond, CEO and Founder of KaBOOM!. “Play matters – not just as an activity for children, but as a foundation for lifelong well-being and strong communities.”

Additionally, in more than 40 cities, playground partnerships between KaBOOM! and Humana have helped spark a “playability” movement as communities take steps to ensure more kids have easy access to a safe area to stay active and have fun. The Humana Foundation supports KaBOOM!’s Playful City USA initiative, intended to spread this movement across the U.S. You can learn more at playfulcityusa.org.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance information.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balanced and active play they need to thrive. Since 1996, KaBOOM! has worked with partners to build, open or improve nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children’s lives. For more information, visit kaboom.org/act or follow the conversation on why #playmatters at twitter.com/kaboom or facebook.com/kaboom.

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Humana Corporate Communications
Mitch Lubitz, 813-287-6180
Kristine Austria, 202-746-8797

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