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Humana Creates ''My Dental IQ'' Website to Promote Routine Dental Care and Oral Health

New Site www.MyDentalIQ.com Available to Anyone Whos Interested in Improving Their Oral Health


Thursday, September 27, 2007 9:37 am EDT



Public Company Information:


GREEN BAY, Wis.--(BUSINESS WIRE)--HumanaDental Insurance Company, a subsidiary of Humana Inc. (NYSE: HUM), today announced the creation of a new website, available for everyone www.MyDentalIQ.com. The sites primary feature the My Dental IQ quiz is a dental health-risk assessment that immediately rates a persons dental-health knowledge and delivers a personalized oral-health action plan.

We created MyDentalIQ.com to promote routine dental care, which typically results in improved oral health, said Mark Matzke, chief operating officer of HumanaDental. The link between oral health and overall health is well documented, and something we want to make our dental health-plan members and all visitors to MyDentalIQ.com more aware of. Research shows that periodontal (gum) disease can cause or aggravate health problems elsewhere, including heart disease, stroke and diabetes, and can cause premature, underweight babies.

The dental health-risk assessment at MyDentalIQ.com, provided free of charge by HumanaDental, takes just a few minutes to complete. Visitors to the site can learn about the link between oral and overall health, steps to maintain oral health, how family history can impact oral health, healthy eating habits, and much more.

Anyone who takes the My Dental IQ quiz can print a copy of their scorecard to give to their dentist; the results may help identify issues that need to be discussed.

Unlike other dental quizzes available online, the My Dental IQ quiz asks for specific health information from the person taking the quiz, and then provides a detailed personalized report, providing the most relevant information based on the users responses, Matzke said.

You dont have to take the quiz, though, to benefit from visiting MyDentalIQ.com. The site provides something for everyone a wealth of dental information and resources from sources such as the American Dental Association and the American Academy of Pediatric Dentistry so that visitors can make one stop and find the information they are looking for.

Theres also extensive information about how to improve your oral health, including a calendar to print that will make it fun for children to track their brushing and flossing, setting a foundation for good lifelong dental habits.

About HumanaDental

HumanaDental Insurance Company celebrating its 30th anniversary in 2007 is one of the nations ten largest U.S. dental insurers, with approximately 1.5 million dental members. HumanaDentals product portfolio features options to meet any employers benefit and budget needs. HumanaDentals dentist network now topping 100,000 dentist locations enables members and their families to benefit from negotiated discounts by choosing in-network dentists.

Life and Vision insurance products are also available through HumanaDental. Both product lines offer employer-sponsored and voluntary options.

HumanaDental markets and administers dental insurance plans under the license names HumanaDental Insurance Company, Employers Health Insurance Company, The Dental Concern Inc., and The Dental Concern, Ltd. More information on HumanaDental is available online at www.humanadental.com.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health benefits companies, with approximately 11.3 million medical members. Humana offers a diversified portfolio of health insurance products and related services through traditional and consumer-choice plans to employer groups, government-sponsored plans, and individuals.

Over its 46-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information


Humana Corporate Communications
Jim Turner, 502-476-2119