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Humana Creates “Virtual Neighborhood” to Provide Health and Wellness Education for Seniors

HumanaVille.com supports members with health and wellness information, leading to increased understanding of resources and offerings


Thursday, July 14, 2011 10:30 am EDT



Public Company Information:

"In the process, we also hope to create a sense of community among members."

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) today is launching HumanaVille.com , an innovative online community that engages members 65 and older through an interactive “virtual neighborhood” that connects them to extensive health and wellness resources. From 2004 to 2009, the number of seniors actively engaging online increased by more than 50 percent, from 11.3 million active users to 17.5 million.1 HumanaVille was developed to support this ever-growing online population.

HumanaVille will provide Medicare Advantage and Medicare Advantage Part D members with an easy-to-navigate website to enhance access to information on various health and wellness topics and to information about Humana’s Member Assistance Program. The site was developed by LifeSynch, Humana’s wholly owned behavioral health and behavior-change subsidiary that administers Humana’s Member Assistance Program.

“With HumanaVille, our goal is to provide an interactive and entertaining way to make health-related information more accessible and more intuitive to Humana’s Medicare members,” said Pat Gotcher, president of LifeSynch. “In the process, we also hope to create a sense of community among members.”

The HumanaVille community includes real-world locations and activities such as a town square, health clinic, library, fitness center, games and relaxation spots. In these locations, members will find information, games and avatar-based interaction. Members can interact directly through online chat and community discussion forums where they can post original content and topics, ask questions, and respond to each other on those topics. Current forums discuss health and well-being subjects such as how to manage your health care, cope with stress and learn low-impact exercises.

In addition to tutorials and an automated guide available 24/7, live representatives are available Monday through Friday from 10 a.m. to 7 p.m. EDT to help members navigate the site.

Humana is informing its Medicare members about HumanaVille through various member resources, and members can access the site using the same user name and password they now use to log in to MyHumana.com.

1 The Nielsen Company. December 10, 2009. http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading consumer-focused health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance information


Humana Corporate Communications
Jim Turner, 502-580-3221