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Humana Encourages Baby Boomers to Get ‘REAL’

Web Site Offers Resources for Having a Healthy, Happy Retirement


Thursday, April 9, 2009 9:37 am EDT



Public Company Information:


LOUISVILLE, Ky.--(BUSINESS WIRE)--Baby Boomers are redefining retirement. They want to travel more, follow their passions or pursue a second career. But they can’t do any of it without their health.

That’s why the health benefits company Humana has launched a program, including an online community, aimed at helping Baby Boomers get the best out of retirement. RealforMe.com features tips on topics like money, travel and, of course, health.

The site is divided into four sections: Work, Self, Family and Play. Each section features an expert blogger who writes about that topic. The blog is surrounded by related content and useful links. Additionally, there are tools and resources available from industry leaders on retirement topics. For example, a search engine powered by Retirementjobs.com provides visitors with listings of jobs at employers that are age friendly. RealforMe.com also includes social networking through Eons.com and grand-parenting advice from GRAND magazine. If they chose to do so, visitors can receive monthly newsletter updates from REAL.

RealforMe.com is free and available to all, but is especially geared toward Baby Boomers, which is the generation of more than 75 million people who were born between 1946 and 1964. Boomers have remade every decade as they have grown older, and now as they approach retirement, they’re proving that it’s all about attitude, not age.

As part of this new Web site launch, anyone who visits the site now can request a free Retirement For Dummies® book developed exclusively for Humana by Wiley Publishing, Inc. The book is available as a hard copy or via digital download.

“At Humana, we pride ourselves in providing ‘Guidance when you need it most,’” said Jim Murray, Humana’s chief operating officer. “Baby Boomers, in particular, are hungry for guidance right now as they enter the unchartered world of retirement in uncertain times. That’s the inspiration behind the REAL program.”

“We’ve tried to assemble all the information and interaction boomers will need in one convenient place and are committed to regularly enhancing our site to meet their changing needs,” he added. “It’s our hope that this information might guide boomers to a healthier lifestyle, prepare them for choosing the right health plan or give them an idea of how much savings they’ll need for retirement.”

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.6 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

About For Dummies®

With near universal name recognition, more than 200 million copies printed, and more than 1,000 topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the New York Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The For Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5937040&lang=en

Multimedia Files:

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Retirement for Dummies is available for free at Realforme.com. (Photo: Business Wire)


Humana Corporate Communications
Doug Bennett Jr., 502-580-3625