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Humana Games for Health Launches One-of-a-Kind Game-Idea Competition Called “InsertCoin”

Competition kicks off as Humana returns as premiere sponsor of 5th annual Games for Health Conference in Boston


Thursday, June 11, 2009 7:00 am EDT



Public Company Information:


LOUISVILLE, Ky.--(BUSINESS WIRE)--Have you ever had an idea for a video game but didn’t quite know what to do with it? Now, thanks to a new competition from Humana, you have a chance to share your idea and maybe win some money for it. Humana Inc. (NYSE: HUM), a leading health-benefits company, announced today its Games for Health team is hosting a unique game-idea competition called InsertCoin.

Humana Games for Health (http://www.humanagames.com) is looking for new game concepts that are innovative and entertaining enough to motivate everyone from kids to families to seniors to become more active or encourage them to make healthy decisions. Winning entries in InsertCoin will be awarded cash prizes and the opportunity to commercialize their idea.

“By sponsoring InsertCoin, we’re hoping to encourage more video game designers, developers or anyone to be thinking about games in a way that takes into account the opportunity to impact people’s health,” said Grant Harrison, vice president of consumer innovation at Humana. “We aren’t looking for traditional games; we want entries that get people to move more and live a healthier lifestyle. Since we want people to actually play these games, ideas for InsertCoin need to be fun but also have a health benefit.”

InsertCoin officially kicks off today as Humana returns as the premiere sponsor of the 5th annual Games for Health Conference in Boston. The Conference brings together several hundred of the sharpest minds in the game development and health industries. Humana was the first and remains the only health-benefits company to sponsor the Games for Health Conference.

“As a company that’s serious about motivating people to live healthier lives, Humana continually looks for innovative solutions to help people better manage their health,” said Ben Sawyer, co-founder of the Games for Health Project. “In their second year of support for the Games for Health Conference, Humana continues to grow its commitment to using cutting-edge game technologies to help people achieve better health outcomes.”

The InsertCoin competition begins June 11 and entries will be received until Sept. 9, 2009.

Game ideas will be judged in three competition categories:

  • Kids
  • Families
  • Seniors

Also, Humana Games for Health will award cash prizes to three contestants (from all categories combined) whose entries are judged to be the best: $5,000 for first place, $3,000 for second place and $2,000 for third place. Humana Games for Health will also evaluate the finalists and semifinalists (30 games total) for commercialization potential. The competition is open to any resident of the United States; children up to age 17 may participate with permission from a parent or guardian. Employees of Humana are not eligible for the competition.

So what are you waiting for? Start thinking about your idea and visit www.humanagames.com to find out how to compete and for more information about InsertCoin.

About Humana Games for Health

Humana Games for Health, a part of Humana’s Innovation Center, believes video games can be more than just fun and entertaining – they can serve as a catalyst to healthier lifestyles. Our vision is to create ways for people of all ages to reach new levels of health and well-being through the use of game technology. We believe that because of the popularity of video games, the games can also be used to combat obesity, provide entertaining physical therapy and battle age-related physical and mental decline.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.4 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information


Humana Corporate Communications
Breck Thomas-Ross, Cell: 502-762-5962
Office: 502-580-8676