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Humana, Humana Foundation, and KaBOOM! Announce Three-Year Partnership to Build nearly 40 Playgrounds across the Country Representing $6 Million Investment

New partnership supports Humana’s commitment to lifelong well-being for people of all ages


Tuesday, July 24, 2012 11:00 am EDT



Public Company Information:

"These playgrounds we’re building will increase community interaction across generations, while providing a space for families to be active together."

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM), one of the nation’s leading health care and well-being companies, and its Foundation today announced a three-year partnership with KaBOOM! to build 39 playgrounds in communities across the country. The partnership represents a $6 million investment by Humana and The Humana Foundation to promote lifelong well-being for people of all ages. KaBOOM! is an award-winning national nonprofit that creates play spaces through the participation and leadership of communities and partners.

Many of the play spaces will have a multi-generational focus, encouraging all community members to participate in fun and healthy activities.

“At Humana, we believe in making fun things healthy and healthy things fun. Through this playground partnership with KaBOOM!, we’re offering families an opportunity to enjoy physical activity and a stronger sense of belonging where they live, work, and play,” said Michael B. McCallister, Humana’s Chairman of the Board and Chief Executive Officer. “We’re committed to helping create lasting impact on our communities and to encourage adoption of healthy lifestyles among generations for years to come.”

The playgrounds built by Humana, the Humana Foundation, and KaBOOM! will include senior-focused and multi-generational elements, such as fitness stations, walking paths, or community gardens to encourage a healthy diet and promote good posture, balance and flexibility. They will also feature traditional kid-friendly equipment for a space truly for people of all ages to play and gather for family picnics, reunions and other activities.

Additionally, the Humana Foundation will sponsor KaBOOM!’s Playful City initiative, a program honoring cities and towns that make play a priority and use innovative approaches to get children active, playing, and healthy. The Foundation also will fund a research study to evaluate the importance and impact of play on an individual’s well-being.

"Partnering with Humana gives KaBOOM! the capability to continue providing playgrounds that encourage activity in kids, adults and seniors,” said KaBOOM! CEO, Darell Hammond. “These playgrounds we’re building will increase community interaction across generations, while providing a space for families to be active together."

Humana and KaBOOM! first partnered in 2011 to build playgrounds in nine communities across the country including Lauderdale, FL; Seattle; New Orleans; Greensboro, N.C.; Albuquerque, N.M.; Tucson, Ariz.; Nashville; Orlando; and San Antonio. This year, the organizations built playgrounds in Alburnett, Iowa and in Thermal, Calif., as part of the Humana Challenge golf tournament. They also will build playgrounds in Tampa, FL and Charlotte, N.C. as part of the 2012 Democratic and Republican National Conventions.

For more information, please visit www.Humana.com/family or www.kaboom.org.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading healthcare company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance information

About Humana Foundation

The Humana Foundation was established in 1981 as the philanthropic arm of Humana Inc., one of the nation’s leading health care companies. Located in Louisville, Ky., the site of Humana’s corporate headquarters, the Foundation’s mission is to support charitable activities that promote healthy lives and healthy communities. The Foundation’s key priorities for funding are childhood health, active lifestyles, and intergenerational health. For more information, visit www.humanafoundation.org.

Humana and the Humana Foundation are dedicated to Corporate Social Responsibility. Our goal is to ensure that every business decision we make reflects our commitment to improving the health and well-being of our members, our associates, the communities we serve, and our planet.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 89,000 places to play, built more than 2,100 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.


Humana Corporate Communications
Alex Kepnes, 502-580-2990

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