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Humana Impacts La Quinta, California Community Through Well-Being Initiatives in Advance of Humana Challenge

Events focused on well-being and philanthropy set the stage for tournament week


Friday, January 6, 2012 9:00 am EST



Public Company Information:

"Humana is excited about hosting local well-being events that align with our belief in making fun things healthy and healthy things fun"

LA QUINTA, Calif.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM), one of the nation’s leading health care companies, will lead numerous community well-being initiatives in La Quinta, Calif. surrounding the inaugural Humana Challenge golf tournament. The Humana Challenge PGA TOUR event, in partnership with the William J. Clinton Foundation, will feature lifelong well-being as its theme, challenging players, spectators and the general public to improve their health by making positive changes in diet, exercise and lifestyle.

During the week leading up to the tournament, activities will include a multi-generational playground build in Thermal at the San Felipe Oasis; a five-mile Humana Well-Being Walk along Bear Creek Trail; a Humana Healthy Fun Fair; and a sponsored Humana Day at Certified Farmers’ Market in Old Town La Quinta.

“Humana is excited about hosting local well-being events that align with our belief in making fun things healthy and healthy things fun,” said Mike McCallister, Humana’s Chairman and Chief Executive Officer. “We’re very grateful to the La Quinta community for working closely with us on the tournament, and we’re committed to giving back through these philanthropic efforts and well-being initiatives.”

Saturday, January 14

Multi-generational playground build

Desert Alliance for Community Empowerment (DACE), Humana Inc., KaBOOM! (a national non-profit organization that has built more than 2,000 playgrounds) and volunteers will join forces to build a one-of-a-kind, multi-generational playground in Thermal at the San Felipe Oasis. The multi-generational playground, funded primarily by Humana, was designed with personal drawings and input from local community members – from children to seniors – and will be built in six hours, from 8:30 a.m. to 2:30 p.m.

The unique space will have senior-focused and adult elements, including fitness stations and walking paths to promote good posture, balance and flexibility, as well as more traditional, kid-friendly equipment to build a truly multi-generational space. The project will also support a shade structure for use in the summer and a family reunion gathering area to inspire get-togethers at the park for years to come. Through this philanthropic effort, Humana will seek to have a long-lasting impact on the local community.

Humana Well-Being Walk

Humana will sponsor a five mile, roundtrip Well-Being Walk along Bear Creek Trail in La Quinta. The trek will provide an opportunity for members of the community to come together and walk, which is one of the simplest ways to keep physically active. During the event, participants in the walk will be encouraged to register for a Humana pedometer to track their steps. In addition, at several designated stops, participants will be able to rest, rehydrate and eat a healthy snack, which will also include one of several Humana-sponsored prizes to encourage participants to complete the journey.

Walking can:

  • Give you more energy and make you feel good
  • Reduce stress and help you relax
  • Tone your muscles
  • Increase the number of calories burned
  • Strengthen your bones and muscles
  • Improve your stamina and fitness
  • Lower your risk of chronic diseases, such as heart disease and type 2 diabetes
  • Give you an opportunity to socialize actively with friends and family

Registration for the walk and pedometers will open at 7 a.m., with the event starting at 8 a.m. and lasting until 10 a.m.

Humana Healthy Fun Fair

Humana will host a healthy fun fair in conjunction with the Humana Well-Being Walk where attendees will sample live music from “The Answer to Classic Rock,” as well as participate in active martial arts and Zumba fitness demos. In addition, the fair will feature a Kids Fun Zone with multiple inflatables, a rock climbing wall, game booths and lawn games. There will also be a fitness center, healthy food vendors and informational booths for hospitals, local health professionals, health food stores and community partners. The La Quinta Community Fitness Center will be open with free admission all day and will provide equipment demos.

The Humana Healthy Fun Fair will take place from 9 a.m. to 1 p.m.

Sunday, January 15

Humana Day at Certified Farmers’ Market

Humana Day will take place at the Certified Farmers’ Market in Old Town La Quinta. Vendors at the farmers’ market are regionally based within the Coachella Valley area and many produce organic and spray-free products.

This year’s market will play to all five senses, providing patrons with fresh food, music and culinary entertainment. Featured items will include fruits, vegetables, cut flowers, honey, eggs, nuts, herbs, bread, cheese, organic meats and others, all of which are provided by community-based growers and producers. Participants will also enjoy a special slow food demo featuring Chef Michael Vaughn of Twenty6 Restaurant and an exciting “Chopped” style cooking contest featuring La Quinta High School culinary arts students.

All of these activities will seek to encourage healthier eating among community members, which can lead to more energy, an increase in physical fitness and better overall well-being.

Humana Day activities will run from 8 a.m. to 12:30 p.m.

Media Contacts

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s website at www.humana.com.

About Desert Classic Charities

Desert Classic Charities is dedicated to serving human needs in the Coachella Valley with funds generated by operating the Humana Challenge, one of the premier celebrity pro-am golf events in the world. Funds generated from the tournament (formerly the Bob Hope Classic) are used to support the Eisenhower Medical Center and as many as 40 additional local charities.


The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated more than $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion. The PGA TOUR’s website is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.

About the William J. Clinton Foundation

Building on a lifetime of public service, President Bill Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations (NGOs), and private citizens to turn good intentions into measurable results. Since 2001 President Clinton’s vision and leadership have resulted in nearly 4 million people benefiting from lifesaving HIV/AIDS treatment; more than 13,000 U.S. schools building healthier learning environments; more than 26,000 micro-entrepreneurs, small business owners, and smallholder farmers improving their livelihoods and communities; more than 3 million meals to schoolchildren in Colombia; and more than 2.2 million tons of greenhouse gases cut or abated in some of the world’s largest cities. And President Clinton has redefined the way we think about giving and philanthropy through his Clinton Global Initiative, whose members have made more than 2,100 commitments that have already improved the lives of nearly 400 million people in more than 180 countries.


Humana Inc.
Tom Noland, 502-580-3674