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Humana Introduces New Interactive Tool to Educate People About Workplace Voluntary Benefits

Interactive web-based resource helps people understand which benefits are right for them


Thursday, October 21, 2010 10:00 am EDT



Public Company Information:

"We developed this resource to assist employers and, ultimately, give employees more information and reasons why to consider purchasing these benefits for themselves and their families"

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) has launched a new “Virtual Guidance Tool” – an interactive, web-based resource that educates consumers on voluntary benefit options – such as critical illness, disability and accident coverage – and shows how these benefits can help protect people financially in the event of an injury or illness.

Unexpected illnesses and injuries cause 350,000 personal bankruptcies each year, according to the Council on Disability Awareness (2009 report). Many individuals and families don’t plan for the financial burdens that can occur as a result of a critical illness or accident. Expenses such as loss of income, child care, and travel to treatment centers can be considerable.

Employers can share the new online tool with their employees to educate them about the plans being offered to them. The product tutorials encourage the user to view content at their own pace through an interactive experience which includes questions about their lifestyle, video tutorials, and benefit information. The Virtual Guidance Tool helps consumers learn and choose the benefit options that are best for them as well as their families.

“We developed this resource to assist employers and, ultimately, give employees more information and reasons why to consider purchasing these benefits for themselves and their families,” said Beth Bierbower, chief operating officer of Humana Specialty Benefits. “Every individual’s needs and circumstances are different. This tool gives employees a personalized online experience to learn about benefit options and determine which plans are best for them.”

Humana, which strives to help consumers achieve lifelong well-being, is offering the online tool free to consumers. The tool can be customized for large employers, and easily integrates with many online enrollment technologies. To learn more about Humana’s new Virtual Guidance Tool go to www.humana.com/virtualguidancetool.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.3 million medical members and 7.3 million specialty-benefit members.

Humana is a full-service benefits-solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 49-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information


Humana Corporate Communications
Jim Turner, 502-580-3221