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Humana Launches ePrescribing Program Through Partnership with RxHub

Patient safety drives move to electronic transactions


Thursday, December 6, 2007 9:00 am EST



Public Company Information:


LOUISVILLE, Ky. & ST. PAUL, Minn.--(BUSINESS WIRE)--Humana Inc. (NYSE:HUM) today announced that is partnering with RxHub to arm care providers with additional information important to medication selection and patient care that could increase patient safety. The initiative will allow the secure flow of data for limited member eligibility, formulary and medication history to offices that use ePrescribing consistent with the ePrescribing Standards.

Published studies indicate that adoption of electronic prescribing can have a significant positive impact on reducing the number of medication errors that occur each year, said William Fleming, PharmD, vice president of Pharmacy for Humana. This method of prescribing medications is an obvious next step for physician offices on the pathway to automation and connectivity, one Humana strongly encourages physicians, nurses and other practitioners to adopt. This is about patient safety and taking this part of healthcare to the next level.

A July 2007 research report, prepared for the Pharmaceutical Care Management Association (PCMA), finds that federal government options to increase ePrescribing could reduce how much the federal government spends on healthcare by about $29 billion over the next 10 years. The report also states that actions taken to address medication errors could help physicians prevent nearly 1.9 million adverse drug events during that same period of time. According to the PCMA report, approximately 70 percent of the safety and savings projected for ePrescribing result from prescribers given access to patient medication history, safety alerts, formulary information and pharmacy options. This allows patients to better understand safe and affordable medication choices before they reach the pharmacy.

We are excited to have Humana join the RxHub National Patient Health Information Network, stated Tom Groom, senior vice president of RxHub. By connecting authorized physicians to critical decision support information at the point of care, physicians treating Humana patients can easily manage the patients use of medications and counsel patients on safe and affordable choices before prescriptions are electronically transmitted to pharmacies.

Data from the Institute of Medicine (IOM) indicates that a minimum of 1.5 million preventable medication errors occur each year in hospitals, nursing homes, an ambulatory care settings according to The Gorman Health Report.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health benefits companies, with approximately 11.3 million medical members. Humana offers a diversified portfolio of health insurance products and related services through traditional and consumer-choice plans to employer groups, government-sponsored plans, and individuals.

Over its 46-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance Information.

About RxHub, LLC

RxHub (www.rxhub.net) manages the RxHub National Patient Health Information Network which electronically routes up-to-date patient-specific medication history and pharmacy benefit information to caregivers at every point of care. Our end-to-end solution enables physicians to prescribe the most clinically appropriate and cost effective prescription and send it electronically to the patients pharmacy of choice. Operating as a cost recovery business model, RxHub partners with stakeholders in the prescribing industry to improve patient safety, increase workflow efficiency and reduce the overall cost of health care delivery.

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Humana Corporate Communications
Dick Brown, 502-580-3683
E-Mail: dbrown4@humana.com
RxHub, LLC
Chris Van Horrick, 651-855-3078
E-Mail: chris.vanhorrick@rxhub.net