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Humana Launches Virtual Game to Improve Real-World Health

FamScape rewards families for healthy living


Wednesday, November 10, 2010 9:00 am EST



Public Company Information:

"Humana believes that by creating a fun, rewarding and social online experience, we can help families live healthier lives"

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) announced today that its Health Entertainment team, part of the company’s Innovation Center, is launching a social game that’s designed to motivate families to achieve healthy-living goals. The game is available online through the FamScape website – www.myFamScape.com – and in select Best Buy stores.

FamScape combines fun, healthy activities in the real world with a shared online world while incorporating virtual and real rewards for healthy activities. Playing into the on-the-go lifestyles of families, FamScape incorporates relationship gaming and its connection to active lifestyles to help players achieve healthy-living goals. The game also allows access through a mobile browser and lets players connect with Facebook and Twitter to share their accomplishments.

Players can connect with others in user-created villages, participate in challenges such as attending yoga classes, practicing music or surfing, and receive points based on the completion of challenges. The awarded points can be used to acquire in-game items, such as enhancements to the member’s village. In the premium version, members can earn real-world rewards, such as gift certificates and discounts on popular household items.

“Humana believes that by creating a fun, rewarding and social online experience, we can help families live healthier lives,” said Paul Puopolo, director of consumer innovation at Humana. “The FamScape game and our other healthy games encourage people of all ages to be healthy while having fun.”

Humana will make FamScape available to all its members for the first 90 days after the game’s launch. Humana members should check for a ‘free’ access code within the Humana.com member portal and inside various member publications.

Humana’s release of FamScape further establishes the company’s consumer-centric approach to well-being. By introducing an entertaining approach to living healthy, Humana forges new ground in health care and promotes well-being in a way that fits the lifestyle of today’s consumers. In addition to the release of FamScape, the company offers other healthy games, including iPhone apps released earlier this year.

About Humana Health Entertainment

Humana believes that entertaining interventions can be created to impact a person’s entire well-being, including combating obesity, encouraging effective disease-management, providing engaging physical therapy and battling age-related physical and mental decline. The primary focus of the company’s Health Entertainment approach to well-being is to use video games and video-game technology to craft these experiences. The Health Entertainment team is also exploring how to expand beyond gameplay and create fun and healthy entertainment that both captivates audiences and generates health outcomes resulting in a healthier world.


About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.1 million medical members and 7 million specialty-benefit members.

Humana is a full-service benefits-solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 49-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information


Humana Corporate Communications
Jim Turner, 502-608-2897

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