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Humana Medicare Advantage Members to Receive Brain Fitness Program at No Extra Charge

Posit Science program helps seniors achieve increased mental agility


Thursday, November 9, 2006 4:08 pm EST



Public Company Information:


LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) today announced that, effective Jan. 1, 2007, all Humana Medicare Advantage plan and Medicare Supplement plan members will receive the Posit Science Brain Fitness Program at no additional cost ($495 suggested retail price) as a complement to their health coverage. Humana Prescription Drug Plan members will be able to purchase the product for $100. Humana and Posit Science teamed up earlier in 2006 to make the Brain Fitness Program available to all Humana Medicare members at a discounted price.

A scientifically designed exercise regimen to enhance mental acuity and memory, Posit Sciences program relies on a scientifically proven validated concept known as neuro-plasticity (the brain's lifelong capacity for chemical, physical and functional development), to fortify processing mechanisms.

Losses in memory, communication abilities, and mental focus have a dramatic effect on quality of life. Were very excited to facilitate access to a program that can powerfully address this, said Gail Miller, Humanas vice president of senior product development. Much as SilverSneakers keeps our members muscles active, Posit Sciences Brain Fitness Program can prevent mental muscles from atrophying. Thats in keeping with our overarching goal to provide Humana members with the tools to achieve optimum health.

The Brain Fitness Program guides members through easy-to-use, individually adapted computer-based activities that strengthen the neurological systems responsible for memory, clarity, focus, accuracy, and listening. Posit Sciences patented programs run on most laptops or personal computers without additional equipment.

Fitness isnt just for the body anymore. We now know that with the right brain exercises, people can be sharp and stay sharp to enjoy a vibrant life, said Eric Mann, Vice President of Marketing at Posit Science.

Testing of the Brain Fitness Program, using multiple standardized clinical assessments and over 1,000 participants, demonstrated an equivalent 10+ years of improvement in memory and cognition through activities developed by Posit Science.

The Posit Science - Humana partnership will give aging individuals the ability to act preemptively and holistically when it comes to their health. Its a mutually beneficial relationship for everyone involved, Mann added.

About Posit Science Corporation

Posit Science Corporation develops science-based brain health computer programs. The company works with more than 50 brain scientists from leading universities around the world to create training programs that enhance cognitive performance. Its assessments and exercises are based on neuroplasticity, the brains ability to rewire throughout life. Across a series of studies, Posit Science participants have shown clinically and statistically significant gains in memory and other cognitive measures (on average, more than 10 years of improvement). Posit Science has received several grants from the National Institutes of Health (NIH) as well as numerous accolades from the press. For more information visit www.PositScience.com or call 1-800-514-3961.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health benefits companies, with more than 11 million medical members. Humana offers a diversified portfolio of health insurance products and related services through traditional and consumer-choice plans to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at http://www.humana.com, including copies of:

  • Annual report to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentation;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference call;
  • Calendar of events (includes upcoming earnings conference call dates, times, and access number, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance Information.


Humana Corporate Communications
Dick Brown, 502-580-3683