Humana Named Official Sponsor of Dollywood


Tuesday, November 25, 2008 11:08 am EST



Public Company Information:


PIGEON FORGE, Tenn.--(BUSINESS WIRE)--Humana (NYSE: HUM) today announced a multi-year sponsorship with Dollywood, which welcomes more than 2.5 million guests a year to its park in Tennessee. As part of the agreement, Humana will serve as presenting sponsor of three of Dollywood’s award-winning festivals.

“Being at a world class destination like Dollywood is part of Humana’s mission of meeting our customers where they live and play,” said Lance Hoeltke, vice president of strategic alliances with Humana. “Like Dollywood, we want to build lasting relationships with our members and potential members based upon trust.”

At Dollywood, Humana will serve as presenting sponsor of festivals that appeal to people of all ages. They include:

  • Smoky Mountain Christmas (Nov. 8, 2008, through Jan. 3, 2009) was recently awarded as Golden Tickets’ world’s best Christmas festival. It features a spectacular display of four million lights and seven live shows that celebrate the spirit of Christmas.
  • The Festival of Nations (March 28 through April 27, 2009) celebrates the music, dance, art and food of other countries with entertainment like the all-new Imagine by Le Grande Cirque.
  • The National Gospel and Harvest Celebration (Oct. 2 through Oct. 31, 2009) is the largest Southern Gospel event in the United States. It features more than 250 concerts, the handmade treasures of visiting artisans and a smorgasbord of special harvest foods.

“We’re excited about this partnership with Humana,” Ken Bell, president of the Dollywood Company, said. “The family feeling we share with our hosts and guests is very similar to how Humana feels about its members. If you include their recent acquisition of Cariten in East Tennessee, this unprecedented partnership will benefit us both.”

Four “Humana Medicare Information Centers” will be open during these festivals to assist Humana and Dollywood customers. Ambassadors at the centers will distribute Medicare information and souvenir bags to guests. They will not, however, be able to sell or service Humana products.

In addition to the festivals, Humana will sponsor three on-park guest safety centers.

About Dollywood

Dollywood is a 150-acre family adventure park in Pigeon Forge, Tenn. Open nine months a year, Dollywood offers more than 40 rides and attractions, including Thunderhead, twice named the world’s No. 1 wooden coaster, and Mystery Mine coaster, Theme Park Insider’s 2007 Best New Attraction; five world class festivals, award-winning live entertainment featuring country, bluegrass, gospel and mountain music; and more than a dozen crafters authentic to the Smoky Mountains. Operating days and hours vary. For more information, call 1-800-DOLLYWOOD or visit

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 11.7 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s Web site at, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

Multimedia Files:

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Smoky Mountain Christmas, shown here, is one of Dollywood's most popular festivals. Humana is presenting sponsor of the festival, as well as the park's Festival of Nations and The National Gospel and Harvest Celebration. (Photo: Business Wire)


Humana Corporate Communications
Doug Bennett, 502-580-3625