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Humana Partners with Instructables.com to Launch National Health Contest

“Humana Health by Design Challenge” fosters spirit of innovation and encourages sharing of ideas to improve health and well-being


Tuesday, October 19, 2010 2:28 pm EDT



Public Company Information:

"We are excited to see this contest kick off and we are looking forward to receiving many creative and innovative submissions"

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) understands the power of learning from real people and is engaging directly with people across the U.S. to pursue well-being solutions. That’s why Humana is teaming up with Instructables.com – an online project-sharing community – for the “Humana Health by Design Challenge.” It’s an opportunity to connect directly with people to learn how they’re staying fit and healthy, discover how they’re making life easier for friends and family who need assistance, and share their best ideas with the rest of the world.

“We are excited to see this contest kick off and we are looking forward to receiving many creative and innovative submissions,” said Joan Kelly, director, innovation at Humana. “Humana is committed to health care innovation and finding solutions for the everyday health needs of people who are looking for ways to live better and healthier. It is our hope that this contest will attract entries that are unique and reflect consumers’ experiences in health.”

“Promoting health should be a community effort,” said Eric J. Wilhelm, founder and chief executive officer of Instructables. “I'm excited to see the great projects and ideas people have to share!”

Anyone can enter their health solution into the Humana Health by Design Challenge by sharing their health solution in step-by-step format on Instructables.com. Those interested in participating can go to the contest home page for more information. The Humana Health by Design Challenge begins today and will accept submissions through November 28, 2010.

The challenge categories include:

  • Active (maintaining physical fitness and emotional well-being)
  • Assistive Tech (high-tech/gadget-based approaches to helping the ill, elderly or disabled)
  • Adaptive Tools (low-tech/reuse ideas for helping the ill, elderly or disabled)

A panel of health care experts and celebrity judges will announce the contest winners on December 15, 2010.

Prizes will be given for innovative entries that promote health and well-being. The prizes are all designed to encourage the winners to lead healthier lives. Overall, 33 contestants will be recognized in the following categories:

  • Three (3) Grand Prize winners will receive an adventure-travel prize package valued at $5,000
  • Nine (9) First Prize winners will receive a spa or adventure-gear prize package valued at $500
  • 21 Runner-up contestants will receive a fresh fruit prize package valued at $50

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health and supplemental benefits companies, with about 10.3 million medical members and 7.3 million specialty-benefit members. Humana is a full-service benefits solutions company, offering a wide array of health and supplemental benefit plans for employer groups, government programs and individuals.

Over its 49-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s website at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

About Instructables.com

Instructables is the most popular project-sharing community on the Internet. Started in August 2005, Instructables provides accessible publishing tools to enable passionate, creative people to share their most innovative projects, recipes, skills and ideas. The site is currently home to more than 40,000 projects covering subjects including crafts, art, electronics, kids, home improvement, pets, outdoors, reuse, bikes, cars, robotics, decorating, woodworking, costuming and games.


Humana Corporate Communications
Jim Turner, 502-580-3221
Christy Canida, 510-931-5622

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