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Humana Ready to Rock the Boardwalk as Title Sponsor of the Virginia Beach Rock ‘n’ Roll Half Marathon

Humana to Feature Virtual Cheer Billboard and In-Person Cheer Squad at Last Mile for Runner Motivation


Tuesday, August 25, 2015 10:00 am EDT



Public Company Information:

"One of the many reasons the Rock ‘n’ Roll series is so appealing is its ability to bring people with inspiring stories together in a fun and healthy way"

VIRGINIA BEACH, Va.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, is taking to the beaches and boardwalk as the title sponsorship of the Humana Rock ‘n’ Roll Virginia Beach Half Marathon (September 5-6, 2015) this Labor Day weekend.

As a company committed to a goal of improving the health of the communities it serves by making it easy for people to achieve their best health, Humana’s race activities in Virginia Beach will focus on bringing the themes of health and wellness together with fun, enjoyment and inspiration. Humana is implementing a series of pre-race and race-day activities designed to give runners, walkers and supporters that extra boost of encouragement, and an opportunity to share their personal stories in social media using #rockyourhealth.

“One of the many reasons the Rock ‘n’ Roll series is so appealing is its ability to bring people with inspiring stories together in a fun and healthy way,” said Neil Steffens, Vice President for Humana Senior Products in Virginia. “We’re encouraging people to share those inspiring stories using #rockyourhealth so that they may spur a healthier movement – not only for races like here in Virginia Beach, but in everyday life – to get up, get out there, and get active.”

Race Weekend Activities

To support runners and walkers who are participating in this year’s race, Humana will unveil its Virginia Beach Humana Vitality Cheer Squad website, where fans and families can submit words of encouragement and cheers for anyone running the half marathon. These cheers will be displayed on a giant, digital Cheer Board during the last mile of the race and will be synced with each runner’s bib to ensure their cheers go live when they cross the 12-mile mark. For more information and to submit virtual cheers, visit www.humanavitalitycheersquad.com.

In addition, Humana will have an in-person Cheer Squad lining the last mile of the race to give runners and walkers a standing ovation and provide a much needed extra boost to finish strong.

Off the race course, Humana will continue inspiring runners, walkers, spectators and fans across the country at the Humana Rock ‘n’ Roll Virginia Beach Half Marathon Expo. Here, Humana will open its video, story-telling booth, where race participants can record and share their personal running journeys and motivational messages by using the #rockyourhealth hashtag. In doing so, Humana will highlight inspiring #rockyourhealth stories captured from its booth and share them on social media channels to inspire and challenge others to share their personal journeys as well.

The Humana FatHead photo printing station, which allows anyone to take a face photo and print it on poster-size paper – perfect for cheering on the sidelines of the race – will also be available for public use, in addition to its free digital health quizzes and biometric screenings. More information about this year’s Expo can be found here.

In addition to having a great race, race participants can do it for a great cause with Humana and Charity Miles. Runners and walkers can download the free Charity Miles app for Android or iPhone, select one of 30+ charities, and for every mile logged during the race, Charity Miles will donate 25 cents to the selected cause.

For more information or to register for an event, please visit runrocknroll.com or follow @RunRocknRoll on Twitter.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events; and
  • Corporate Governance information.

About the Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 600,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to 30 destinations, drawing visitors from around the world. Over the 18-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $310 million through the events for a variety of worthy causes.

Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with past headliners like Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.

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Humana Corporate Communications
Jeff Blunt, 513-417-9134