• Home
  • Newsroom

Humana Teams Up With Best-Selling ''You'' Authors Dr. Michael Roizen and Dr. Mehmet Oz to Bring Health Information to Consumers

Category:

Wednesday, October 11, 2006 10:15 am EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) today announced a new partnership with New York Times #1 best-selling authors Dr. Michael Roizen and Dr. Mehmet Oz. The partnership provides Humana with a unique integrative and creative cross-promotional opportunity with two well-respected medical experts.

Initiatives to be undertaken include sponsorship of Dr. Roizens weekly broadcast You: The Owners Manual; a targeted commercial campaign; and radio promotions to drive consumers to Humanas web site.

These relationships will help build the Humana brand and extend our reputation as the consumer leader in the health benefits industry, said Michael B. McCallister, president and chief executive officer of Humana. We continually look for ways to transform passive health care users into active health care consumers through actionable information. These initiatives also help us to make real our brand promise of Guidance when you need it most.

Humana continuously looks to disrupt the typical image of health benefit companies through collaborative ventures and relationships with consumer-focused groups such as VirginLifeCare, the University of Miami, Eons.com, PositScience (a computer-based brain fitness program for seniors) SilverSneakers (a free fitness program, also for seniors) and other partners.

Partnerships such as these help us address the health challenges facing us as individuals and as a society in the 21st century in a unique and consumer-friendly way, said Jonathan Lord, M.D., senior vice president and chief innovation officer for Humana. Doctors Roizen and Oz are recognized leaders in their fields, and like Humana, are continuously looking for new and innovative ways to empower individuals and encourage active health decision-making.

Dr. Roizen is a practicing physician at the Cleveland Clinic, a successful radio talk-show host and co-author of three top-selling health care books.

"Between the skin-dominated billboards, the alluring magazine ads and the steamy movie scenes, it's no secret that the American public is fascinated with bodies. Mehmet and I believe, however, that it's just as intriguing to turn your eyes inwardto your body, Dr. Roizen said. We strongly believe in a lot of thingsthat an ounce of nuts is a perfect snack and that walking every day is the foundation for waist management. But above all, we believe this: To change and improve your health, you have to be the world expert on your body. We love that Humana is providing us with this opportunity. Together, we'll work to increase your understanding of your bodyso that you will have all the tools and knowledge you need to take the best possible care of it as you can."

Named one of the 1,000 best doctors in the U.S. for each of the last nine years, Dr. Roizen is chair of the division of anesthesiology, critical care medicine and pain management at the Cleveland Clinic, where he practices both internal medicine and anesthesiology. He has dedicated years to developing programs designed to help people reverse biological aging and live longer, more vibrant lives.

Along with Dr. Michael Roizen, Dr. Mehmet Oz is co-author of the New York Times #1 best-selling books You: The Owners Manual and You: The Smart Patient. He is a professor of surgery at Columbia University and vice chairman of the cardiovascular department at Columbia University Medical Center in New York.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health benefits companies, with more than 11 million medical members. Humana offers a diversified portfolio of health insurance products and related services through traditional and consumer-choice plans to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at http://www.humana.com, including copies of:

  • Annual report to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentation;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference call;
  • Calendar of events (includes upcoming earnings conference call dates, times, and access number, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance Information.

Contact:

Humana Inc., Louisville
Corporate Communications:
Dick Brown, 502-580-3683 (office)
or 502-314-4164 (cell)
dbrown4@humana.com