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Humana's Horsepower Challenge Gallops into Additional Schools

Online game encourages physical activity for rural Kentucky students, families

Category:

Tuesday, October 28, 2008 4:30 pm EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana (NYSE: HUM) announced today that the first sponsored Horsepower Challenge online game for students has begun. The Challenge is funded by Morehead State University and takes 150 sixth graders in eastern Kentucky on a journey that combines an online race with the steps they take in real life. The game was developed by Humana Games for Health, a division of Humana that focuses on improving the bodies and minds of people, both young and old, through video gaming.

Morehead State University in Morehead, Ky., has been awarded two federal grants with the goal of increasing physical activity and improving nutrition in children, their families and members of the Martin County community. In addition to 150 students, the Horsepower Challenge includes 100 parents, teachers and community members.

Humana Games for Health, based in Humanas Innovation Center, successfully piloted the Horsepower Challenge last spring in five middle schools in Louisville, Ky. In that program, students activity levels increased by 13 percent during the Challenge and 62 percent of the students said they exercised more because of the Challenge.

You cant watch television without some company promoting its latest videogame to kids, said Grant Harrison, vice president of Humanas Innovation Center. Its time we harness that influence to help families get healthier.

Paul Puopolo, director of consumer experience with Humanas Innovation Center, added, People are finding new ways of interacting with their gaming systems that combine exercise with fun. At Humana, we are interested in anything that gets people, and particularly kids, moving. Horsepower Challenge is a product of that.

The Horsepower Challenge is part of Martin County on the Move, an initiative that encourages Martin County citizens to become more active and adopt healthy lifestyles. Each of the 250 Challenge participants will wear pedometers that monitor their daily activity. Steps are wirelessly uploaded to the humanagames.com Web site where participants are entered into an online game. Each participate receives a horse avatar to start the game. The horses join their teammates on a virtual bus that transports them around the world. The distance covered by the bus is based on the teams collective steps.

Teams compete against each other to see which one can finish the trip first. Representations of real-world landmarks appear along the way. Players can also adorn their horses with various accessories earned through steps.

The first phase of the Challenge officially kicked off yesterday and continues through Dec. 15. A second phase will follow in which participants from the first challenge switch teams. The second challenge will run from Feb. 2 through April 13.

To learn about sponsoring your own challenge, please visit www.humanagames.com

About Humana Games for Health

Humana Games for Health believes video games can be more than just fun and entertaining they can serve as a catalyst to healthier lifestyles. Our vision is to create ways for people of all ages to reach new levels of health and well-being through the use of games and game technology. We believe video games can also be used to combat obesity, encourage effective disease management, provide entertaining physical therapy and battle age-related physical and mental decline.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nations largest publicly traded health and supplemental benefits companies, with approximately 11.5 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance Information.

Contact:

Humana Corporate Communications
Doug Bennett Jr., 502-580-3626
dbennett@humana.com