Internationally Recognized Marketer to Lead Humana Consumer Insights Team

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) today announced the appointment of Grant Harrison to the position of vice president of Integrated Consumer Experience, ICE, a division of Humana’s Innovation Center. ICE is Humana’s business entity dedicated to enhancing a consumer-focused, integrated and holistic health care experience for members at all points in the benefit continuum.

Harrison brings fifteen years’ professional experience in the consumer-driven world, having led highly successful British companies such as Tesco, Vodafone, and British Sky Broadcasting to excellence in customer management and targeted marking. In 2006, Harrison was runner-up for the title of “Marketer of the Decade” in the United Kingdom for his development of the Tesco Clubcard, the British retailer’s successful frequent buyer program.

As vice president of ICE, Harrison will continue development of innovative products like SmartSummary^SM and SmartSummary Rx^SM, quarterly and monthly health finance tools that help Humana members understand their plans, review spending and make informed and cost-effective decisions. Harrison will also spearhead Humana’s continued efforts to integrate consumer needs and desires into forward-looking product designs and processes that expand consumer independence, choice, and value, facilitate a positive consumer experience and better deliver guidance and actionable information to Humana members.

“Two years ago I was involved in the development of the Humana - Virgin Health Care alliance. I was struck by Humana’s commitment to consumerism and recognized their market leadership in this space,” Harrison said. “I’m pleased to be a part of the next phase. We need to look at health as the consumer does – from many angles. We’re going to encourage consumers to think about making healthy decisions every day, from what foods they buy to the way they exercise and how they use the health care system. This means working with other retailers and brands not conventionally associated with health care to engage consumers and give them actionable information and resources necessary to build optimal health.”

“Grant is an international leader in consumer insights,” said Jonathan Lord, M.D., Humana’s senior vice president and chief innovation officer. “His experience outside this industry will help Humana de-commoditize health care and make it comparable to what people experience in other areas of their lives. This will continue driving us toward our fundamental goals of reducing cost and improving quality of care.”

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health benefits companies, with more than 11 million medical members. Humana offers a diversified portfolio of health insurance products and related services – through traditional and consumer-choice plans – to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at http://www.humana.com, including copies of:

• Annual report to stockholders;
• Securities and Exchange Commission filings;
• Most recent investor conference presentation;
• Quarterly earnings news releases;
• Replays of most recent earnings release conference call;
• Calendar of events (includes upcoming earnings conference call dates, times, and access number, as well as planned interaction with research analysts and institutional investors);
• Corporate Governance Information.