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It’s a Wrap! Freewheelin is a Bike-Partisan Hit at Republican and Democratic National Conventions

Convention-goers took more than 2,500 pedal-powered bike bus rides and rode 1,800-plus miles over course of eight convention days

Category:

Monday, September 10, 2012 1:00 pm EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"Humana is thrilled with how Freewheelin was embraced at each of the respective cities and is delighted to leave behind pedal buses for both cities."

LOUISVILLE, Ky.--(BUSINESS WIRE)--No matter where convention-goers sit on the political spectrum, they enthusiastically agreed on one important issue over the past two weeks: Freewheelin, the pedal-powered bike bus program provided to each convention host city by health and well-being company Humana Inc. (NYSE: HUM), was a hit.

Freewheelin provided pedal buses to the Republican National Convention (RNC), held in Tampa from Aug. 27-30; and the Democratic National Convention (DNC), held in Charlotte from Sept. 3-6. Each pedal bus, which accommodated up to eight people and a driver provided by Freewheelin, offered a healthy, fun and environmentally friendly way to get around each host city. The buses followed pre-set routes and made stops close to the convention perimeter and popular downtown destinations.

Over the two weeks of the conventions, Freewheelin participants from across the nation:

  • Took 2,583 rides
  • Pedaled 1,849 miles
  • Participated in 667 blood pressure and health screenings
  • Consumed more than 6,800 eight-ounce servings of water
  • Ate nearly 2,100 pieces of fruit

To continue the Freewheelin legacy, Humana donated five pedal buses and one fruit cart each to the Tampa Downtown Partnership (RNC) and Mecklenburg County Park and Recreation (DNC) in Charlotte.

“While the RNC and DNC may have come to an end, we hope that all the delegates, media and visitors return home with the notion that taking small steps to improve their health can lead toward lifelong well-being,” said Mike McCallister, Humana’s Chairman and Chief Executive Officer. “Humana is thrilled with how Freewheelin was embraced at each of the respective cities and is delighted to leave behind pedal buses for both cities.”

The Freewheelin Story

The Freewheelin pedal bus program was the evolution of the Freewheelin bike-sharing initiative that began as an employee program at Humana’s Louisville campus in 2007. Humana then went on to introduce large-scale bike-sharing to the nation at the 2008 political conventions. In partnership with Bikes Belong, the nation’s leading bicycling-advocacy organization, Freewheelin took 1,000 bikes and multiple bike stations to Denver for the DNC and Minneapolis-St. Paul for the RNC, supplying individuals with easy and free access to bicycles.

About the Freewheelin Pedal Buses

The pedal buses offered a unique design created by Humana, International Surrey Company and Euro RSGC Worldwide. They were completely assembled from scratch in suburban St. Louis, Mo. by Craftsmen Industries.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading consumer-focused health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

Contact:

Humana Inc.
Corporate Communications:
Alex Kepnes, 502-580-2990
akepnes@humana.com