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Many Seniors Connect Well-being to Time They Spend with Family

Humana, National Council on Aging survey reveals seniors’ opinions on family and active lives

70 percent of seniors say they wish they saw their families more; 90 percent ‘revitalized’ by family time

Humana and KaBOOM! creating multigenerational playgrounds and reunion gathering areas in 8 cities


Wednesday, October 19, 2011 9:00 am EDT



Public Company Information:

"Humana’s eight-playground project ranks among the largest concentrated efforts of building multigenerational playgrounds that we have executed to date."

LOUISVILLE, Ky.--(BUSINESS WIRE)--“Come back soon” is a common request from seniors when their families depart after a get-together. A new survey of 1,500 seniors indicates that some seniors’ health and well-being may depend, in part, on how much time they spend with their extended families.

The survey1, commissioned by the National Council on Aging and Humana Inc. (NYSE: HUM), suggests that family reunions and relationships inspire seniors to stay active and pursue their well-being. It found that nearly 90 percent of seniors surveyed feel revitalized when they spend time with families. And 70 percent say they wish they saw their families more throughout the year.

Also, the survey revealed that seniors have a strong desire for maintaining and strengthening family relationships, with 45 percent saying their families don’t hold enough reunions. In addition, to stay connected with their families, nearly one-third of seniors see themselves as the “connector” in the family – meaning they believe their role is to encourage communication among the other family members and help coordinate family gatherings and reunions.

“We at Humana partnered with the National Council on Aging to commission this survey because we wanted to better understand what seniors think about the importance of their family relationships – and as a result gain insights into how we might be able to help seniors strengthen their family ties and health,” said Tom Liston, senior vice president of senior products at Humana, and leader of the company’s Medicare organization.

In addition to regularly connecting with their relatives, staying active is also important to seniors, especially when it involves their families.

  • 80 percent of surveyed seniors said they exercise for 30 minutes at least once a week, and seven in 10 report they exercise for 30 minutes at least three times a week.
  • Nearly one third expressed interest in a multigenerational playground and reunion space where their families could gather, exercise and build memories.

Humana and KaBOOM! building 8 playgrounds and reunion gathering areas

Reflecting seniors’ wants and needs, Humana is partnering this fall with KaBOOM! to build eight multigenerational playgrounds and family reunion gathering areas in eight cities over eight weeks. The first build is today in suburban Seattle. KaBOOM! is a national nonprofit organization that has built more than 2,000 playgrounds. This effort, with Humana, represents one of the largest-scale multigenerational build efforts by a single corporate sponsor.

“A growing need exists for safe, multigenerational recreation spaces that benefit all ages, including grandparents, parents and children,2” said Lynn Beattie, vice president, injury prevention, at the National Council on Aging. “In addition to providing fun and accessible family reunion sites, the fitness stations can serve older adults throughout the year as a safe place to exercise, which is a core strategy for reducing falls and promoting healthy aging.”

“Humana certainly is at the forefront to help fill this growing need for places that promote multigenerational play,” said Darell Hammond, KaBOOM! founder and chief executive officer. “Humana’s eight-playground project ranks among the largest concentrated efforts of building multigenerational playgrounds that we have executed to date.”

Playgrounds will be built in Seattle; New Orleans; Greensboro, N.C.; Albuquerque, N.M.; Tucson, Ariz.; Nashville, Orlando and San Antonio from today through early December. Each playground will be designed by local residents and include traditional, kid-friendly equipment such as slides and monkey bars as well as features such as senior-focused fitness stations. The playgrounds will also feature family reunion gathering areas to inspire family picnics and get-togethers.

“Humana is dedicated to promoting lifelong well-being for people of all ages. Through this playground partnership with KaBOOM! we are offering families an opportunity to enjoy physical activity and a stronger sense of belonging – two important ways to achieve greater well-being,” said Humana’s Liston. “We’re focused on specific resources that Humana can offer seniors to stay active and mobile while enjoying the company and support of their families and loved ones.”

While playground fitness stations will differ from market to market, all will feature textured and non-slip surfaces to promote stability and safety. Further, each playground will include equipment that enables a wide variety of exercises.

Families across the U.S. have an opportunity to win a playground for their own community by entering the “Build a Family Legacy” sweepstakes on www.Humana.com/family through Nov. 30. The Grand Prize winner will receive a custom-designed KaBOOM! playground that will be built in or near the winner’s home town and donated in the winner’s name by Humana.

For more information, please visit www.Humana.com/family, www.Kaboom.org, or www.NCOA.org.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance information

About KaBOOM!

KaBOOM! is the national nonprofit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded nonprofit KaBOOM! 15 years ago in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America.

Since then, KaBOOM! has mapped more than 85,000 places to play, built more than 2,000 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his New York Times best seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

About NCOA

The National Council on Aging is a nonprofit service and advocacy organization headquartered in Washington, D.C. NCOA is a national voice for millions of older adults – especially those who are vulnerable and disadvantaged – and the community organizations that serve them. It brings together nonprofit organizations, businesses, and government to develop creative solutions that improve the lives of all older adults. NCOA works with thousands of organizations across the country to help seniors find jobs and benefits, improve their health, live independently, and remain active in their communities. For more information, please visit: www.ncoa.org | www.facebook.com/NCOAging | www.twitter.com/NCOAging

1 September 2011 survey of 1,501 Americans (aged 64 and older) conducted by StrategyOne on behalf of Humana. Survey findings have a +/- 2.53 percent margin of error.

2 March 2010 Pew Research analysis of US Census data. As of 2008, a record 49 million Americans, or 16.1 percent of the total U.S. population, lived in a family household that contained at least two adult generations or a grandparent and at least one other generation, according to a new Pew Research Center analysis of census data.


Humana Corporate Communications
Jim Turner, 502-608-2897