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New PlanPointer Online Tool Guides Consumers Looking For Individual Health Insurance with HumanaOne

Picking a plan greatly simplified with new Internet technology; easy-to-understand language makes process quick and easy


Tuesday, August 5, 2008 1:00 pm EDT



Public Company Information:


LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) today announced the introduction of a new online tool for consumers who apply for individual health insurance through HumanaOne, the companys line of individual health plans.

The new PlanPointer tool now available on Humana-One.com in most states where Humana offers individual health plans guides consumers in selecting, personalizing and applying for a health plan that fits their needs.

With PlanPointer, HumanaOne is transforming what can be a time-consuming process applying online for individual health insurance into a simpler, quicker, easier process that gives applicants confidence they have selected the health plan that is right for them, said Steven DeRaleau, chief operating officer of HumanaOne. Using plain language, PlanPointer guides applicants through a series of simple questions that allow them to make and refine choices, based on their individual needs.

Sometimes in buying individual health insurance, its not easy for consumers to find the right balance of coverage and cost, especially while trying to make sense of insurance jargon and complex data. With PlanPointer, HumanaOne is clarifying any confusion for its online insurance applicants.

Applicants answer four basic questions regarding monthly premiums, benefit levels, prescription-drug coverage, and their interest in a health-savings account. As applicants answer each question, the list of appropriate plans narrows with only the most relevant plans appearing at the bottom of the display.

Ron Rogowski of Forrester Research wrote in a recent report that HumanaOnes PlanPointer tool brings transparency to insurance purchasing [it] guides users with embedded help that explains potentially confusing terms like co-pay, co-insurance, and prescription drug deductible. (Rich Internet Applications that Build Brands, Forrester Research, March 2008).

Humana partnered with Molecular, an award-winning agency known for its ability to help companies design Web strategies and experiences that grow and strengthen their brands with customers online especially through the use of Rich Internet Applications such as HumanaOnes PlanPointer tool.

HumanaOne health plans are designed specifically for individuals and families not insured by an employer, such as self-employed entrepreneurs, small business employees, part-time workers, students and early retirees. Humana markets HumanaOne plans through insurance agents and brokers, as well as directly to consumers.

Humana guarantees monthly premium rates on its HumanaOne plans for one full year after purchase, as long as the member remains in the same area and keeps the same benefits. Thanks to Humanas nationwide network of doctors and hospitals, HumanaOne policyholders who move to a different state can simply take their plan with them, and in most cases, those who work or travel away from home can receive in-network benefits by seeing any of the more than 400,000 Humana-contracted doctors, hospitals and other health care providers across the country.

HumanaOne members have 24-hour access to online tools and resources, enabling them to check claims status, medical expenses, compare hospital, doctor and prescription costs and more. HumanaOne accepts individual health insurance applications by phone or via its website at http://www.humana-one.com.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health and supplemental benefits companies, with approximately 11.5 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information


Humana Inc.
Corporate Communications:
Jim Turner, 502-476-2119

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