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Power To The Pedalers: Nation's Largest Bike-Sharing Initiative Off To Fast Start At Democratic National Convention

Freewheelin effort nets 1,429 rides and 2,937 miles on first day of DNC

Washington Post names Freewheelin bike-sharing program among 5 Things to Love About Denver

Category:

Monday, August 25, 2008 9:58 pm EDT

Dateline:

DENVER

Public Company Information:

NYSE:
HUM
US4448591028

DENVER--(BUSINESS WIRE)--Just one day into the Democratic National Convention, more than 1,400 convention delegates, visitors and Denver residents are ready to vote yes for Freewheelin. The innovative bike-sharing program from Humana and Bikes Belong recorded 1,429 rides, 2,937 miles ridden, 92,000 calories burned and a carbon-footprint reduction of just more than one metric ton.

If the first day of the DNC is any indication, bike-sharing has tremendous potential in the U.S., said Jonathan Lord, M.D., Humanas chief innovation officer. Riding a bike is great for your body, great for the environment, and a lot of fun. So many people are returning their bikes with big smiles on their faces, reminded of all the fun they had riding bikes as kids.

Tim Blumenthal, executive director of Bikes Belong, praised the people who are deciding to make a Freewheelin bicycle their mode of transportation at the DNC.

The first day was a tremendous success. Each of our seven stations was busy all day and the streets and fantastic bike paths in Denver were filled with happy, healthy cyclists. We couldnt have asked for more.

Freewheelin, the nations largest bike-sharing program, comes to this years political conventions from health-benefits company Humana and bicycling-advocacy group Bikes Belong. They are providing 1,000 bikes for use free in Denver throughout the DNC, and will take an additional 1,000 bikes to Minneapolis-Saint Paul next week for the Republican National Convention. The Washington Post has listed Freewheelin among five things to love about Denver.

Bike-sharing is the international social movement whereby bikes are situated at designated stations throughout cities for individuals to use for a specified amount of time. It is a viable transportation alternative for those who prefer an environmentally friendly, cost-effective and healthy means of traveling, especially for short trips. By providing these bikes to the Democratic and Republican convention cities, Humana and Bikes Belong hope to increase awareness of bicycling in the minds of all involved with the conventions from the delegates to the media to even the presidential candidates themselves.

In total, Bikes Belong member companies provided more than $500,000 worth of biking equipment to both convention cities.

How Freewheelin Works

Bikes are available in Denver from Aug. 25-28; and in Minneapolis-St. Paul for the Republican convention from Sept. 1-4. Participants who register in advance via the Freewheelin Web site www.freewheelinwaytogo.com will be ready to check out a bike from one of the multiple bike stations throughout the convention cities. Online registration and use of the bikes during the conventions is free, with all related costs paid by Humana and Bikes Belong. Bikes are available beginning at 7 a.m. each day of the conventions, and dont have to be returned to a bike station until 7 p.m. each day. The bikes can be picked up and returned to any station (locations available at the freewheelinwaytogo.com Web site).

Those interested in the program, but unable to register online, can also register in person at any Freewheelin station. Greeters are on site at each bike station to assist with registration and route planning, and safety specialists are available to answer questions and address concerns.

Humana pioneered the bike-sharing program in 2007 in its corporate hometown of Louisville, Ky. The initiative focuses on fun as well as health by encouraging people to get on a bike and ride with friends, just like when they were kids. Twenty-one percent of those riding were not previously involved in exercise activity.

A Bike-Partisan Challenge

On July 30 in Washington, D.C., Reps. Earl Blumenauer (D-OR-3), James Oberstar (D-MN-8), Thomas Petri (R-WI-6) and Zach Wamp (R-TN-3) issued a spirited challenge to attendees at the political conventions: join together in the Freewheelin bike-sharing initiative to generate 10,000 rides and bike 25,000 miles at the conventions.

With on-bike computers that track mileage and the ability to compute calories burned and carbon reduction for each cyclist, Humana will have metrics available following the conventions to measure participants progress toward the bike-partisan challenge.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nations largest publicly traded health and supplemental benefits companies, with approximately 11.5 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the companys Web site at http://www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
  • Corporate Governance Information

About Bikes Belong

Bikes Belong is the U.S. bicycle industry organization dedicated to putting more people on bicycles more often. Bikes Belong Coalition works to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and sponsors key initiatives such as the National Bike Summit. The affiliated Bikes Belong Foundation focuses on improving bicycle safety, enhancing childrens bike programs, and making communities friendlier for bicyclists by backing national efforts such as Safe Routes to School and Bicycle Friendly Communities.

Contact:

Humana
Corporate Communications
Jim Turner, 502-608-2897
jturner2@humana.com
or
Bikes Belong Coalition
Avery Stonich, 303-638-1586
avery@bikesbelong.org